Brand Strategy & Campaign Leader

Mynews Malaysia; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Mynews Malaysia is seeking a strategic Marketing Lead to guide the overall brand direction for CU Malaysia. The role involves planning campaigns, calendars, product launches and festive promotions to build a strong market presence.

You will collaborate with category and merchandising teams to develop and execute campaigns across in-store and digital touchpoints, ensuring cohesive brand experiences. Strong leadership and creative thinking are essential to drive growth in a competitive market.

Responsibilities

• Lead and manage the overall brand direction, marketing strategy and campaign planning for CU Malaysia.
• Develop annual, quarterly and monthly marketing calendars for CU, including product launches, festive campaigns, tactical promotions and brand-building initiatives.
• Plan and execute marketing campaigns from brief development to final rollout across in-store, social media, digital platforms and other customer touchpoints.
• Work closely with category, merch...

Job description

Mynews Malaysia is seeking a strategic Marketing Lead to guide the overall brand direction for CU Malaysia. The role involves planning campaigns, calendars, product launches and festive promotions to build a strong market presence.

You will collaborate with category and merchandising teams to develop and execute campaigns across in-store and digital touchpoints, ensuring cohesive brand experiences. Strong leadership and creative thinking are essential to drive growth in a competitive market.