Global Paid Media Lead — Growth, W2A & Performance

BYBIT; Kuala Lumpur; On-site; MYR 245,000 - 368,000; Full time

Job summary

Bybit is seeking a seasoned Paid Media professional to own and scale global campaigns across Meta, TikTok, Google, X and beyond. You will drive Web-to-App acquisition and optimize landing pages, deep links, attribution, and conversion funnels.

You will develop and optimize mobile manufacturer channels, push creative optimization via analysis and A/B testing, and measure performance by CPA, LTV, ROI and user quality.

Qualifications

• 5+ years of paid media experience and managing sizable budgets.
• Hands-on across 2–3 major platforms (Meta, TikTok, Google, X).
• W2A experience with deep linking, MMP attribution and conversion optimization.
• Experience with mobile manufacturer channels preferred.
• Strong analytical skills, global market experience, and professional English proficiency.

Responsibilities

• Own and scale global Big Media campaigns across Meta, TikTok, Google, X.
• Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.
• Develop and optimize mobile manufacturer channels.
• Drive creative optimization through performance analysis, A/B testing, and iteration to improve campaign performance.
• Optimize performance based on CPA, LTV, ROI, and user quality.
• Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.

Skills

Paid Media

Multi-platform

Campaign optimization

Analytical skills

English proficiency

Tools

AppsFlyer

GA4

Job description

Bybit is seeking a seasoned Paid Media professional to own and scale global campaigns across Meta, TikTok, Google, X and beyond. You will drive Web-to-App acquisition and optimize landing pages, deep links, attribution, and conversion funnels.

You will develop and optimize mobile manufacturer channels, push creative optimization via analysis and A/B testing, and measure performance by CPA, LTV, ROI and user quality.