Senior Paid Media Channel ManagerNew

BYBIT; Kuala Lumpur; Vor Ort; MYR 245.000 - 368.000; Vollzeit

Zusammenfassung

Bybit is seeking a seasoned Paid Media professional to own and scale global campaigns across Meta, TikTok, Google, X and beyond. You will drive Web-to-App acquisition and optimize landing pages, deep links, attribution, and conversion funnels.

You will develop and optimize mobile manufacturer channels, push creative optimization via analysis and A/B testing, and measure performance by CPA, LTV, ROI and user quality.

Qualifikationen

• 5+ years of paid media experience and managing sizable budgets.
• Hands-on across 2–3 major platforms (Meta, TikTok, Google, X).
• W2A experience with deep linking, MMP attribution and conversion optimization.
• Experience with mobile manufacturer channels preferred.
• Strong analytical skills, global market experience, and professional English proficiency.

Aufgaben

• Own and scale global Big Media campaigns across Meta, TikTok, Google, X.
• Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.
• Develop and optimize mobile manufacturer channels.
• Drive creative optimization through performance analysis, A/B testing, and iteration to improve campaign performance.
• Optimize performance based on CPA, LTV, ROI, and user quality.
• Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.

Kenntnisse

Paid Media

Multi-platform

Campaign optimization

Analytical skills

English proficiency

Tools

AppsFlyer

GA4

Jobbeschreibung

Own and scale global Big Media campaigns across Meta, TikTok, Google, X, and other major platforms.

Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.

Develop and optimize mobile manufacturer channels.

Drive creative optimization through performance analysis, A/B testing, and continuous iteration to improve campaign performance.

Optimize performance based on CPA, LTV, ROI, and user quality.

Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.

Requirements

5+ years of experience in Paid Media, with experience managing sizable budgets.

Strong hands-on experience across at least 2-3 major platforms, including Meta, TikTok, Google, and X.

Proven W2A experience with a solid understanding of deep linking, MMP attribution, and conversion optimization.

Experience with mobile manufacturer channels is preferred.

Strong analytical skills, global market experience, and professional English proficiency.

Nice to have: Experience with AppsFlyer, GA4, or other attribution and analytics tools.

Bybit is a major global cryptocurrency exchange, founded in 2018 by Ben Zhou, offering spot and derivatives trading, NFTs, staking, and Web3 services, known for its fast matching engine, high trading volumes, and focus on innovation for both retail and institutional traders, aiming to bridge TradFi and DeFi. Headquartered in Dubai with a significant global presence, Bybit provides a comprehensive platform for digital asset management and trading, emphasizing security and user-friendly experiences.

Bybit is a major global cryptocurrency exchange, founded in 2018 by Ben Zhou, offering spot and derivatives trading, NFTs, staking, and Web3 services, known for its fast matching engine, high trading volumes, and focus on innovation for both retail and institutional traders, aiming to bridge TradFi and DeFi. Headquartered in Dubai with a significant global presence, Bybit provides a comprehensive platform for digital asset management and trading, emphasizing security and user-friendly experiences.