Global Growth Marketing Specialist - Fintech & Apps

Vell; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

Vell is seeking a highly driven Digital Marketing Specialist to join our growing fintech team. You will scale paid campaigns across Google, YouTube, Meta, TikTok and LinkedIn to drive user acquisition, app growth, and brand visibility.

You will develop SEO/ASO strategies, manage app store campaigns, and analyze performance to inform optimization. This role demands hands-on campaign management, reporting, and collaboration with design and product teams in a fast-moving startup environment.

Qualifications

• Minimum 5+ years of digital marketing experience.
• Hands-on experience managing paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and YouTube Advertising.
• Strong understanding of performance marketing, user acquisition, and retargeting strategies.
• Experience with Apple Search Ads and Google Play Store marketing.
• Solid SEO and ASO knowledge with ability to influence Organic traffic and app visibility.
• Ability to analyse campaign data and make data-driven decisions.
• Experience using analytics and tracking tools such as Google Analytics, Meta Business Suite, Firebase, and Appsflyer.

Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and LinkedIn.
• Manage and optimise app store marketing campaigns for Google Play Store.
• Develop and execute SEO and ASO strategies to improve Organic traffic, search rankings, and conversion rates.
• Create and manage high-performing growth campaigns across social media and digital channels.
• Work closely with designers, product teams, and management to align marketing initiatives with business objectives.
• Monitor campaign performance and produce actionable reports and insights using analytics tools.
• Conduct A/B testing on creatives, landing pages, ad copy, and user funnels to improve campaign efficiency.
• Stay updated with digital marketing trends and emerging growth opportunities.
• Support brand-building initiatives and help grow Vell’s digital presence globally.

Skills

Performance marketing

User acquisition

Retargeting

Analytics

Project management

Communication

Startup environment

Copywriting

Video marketing

Influencer marketing

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

YouTube Advertising

Apple Search Ads

Google Play Store marketing

Google Analytics

Meta Business Suite

Firebase

Appsflyer

Job description

Vell is seeking a highly driven Digital Marketing Specialist to join our growing fintech team. You will scale paid campaigns across Google, YouTube, Meta, TikTok and LinkedIn to drive user acquisition, app growth, and brand visibility.

You will develop SEO/ASO strategies, manage app store campaigns, and analyze performance to inform optimization. This role demands hands-on campaign management, reporting, and collaboration with design and product teams in a fast-moving startup environment.