Digital Marketing Specialist

Vell; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

Vell is seeking a highly driven Digital Marketing Specialist to join our growing fintech team. You will scale paid campaigns across Google, YouTube, Meta, TikTok and LinkedIn to drive user acquisition, app growth, and brand visibility.

You will develop SEO/ASO strategies, manage app store campaigns, and analyze performance to inform optimization. This role demands hands-on campaign management, reporting, and collaboration with design and product teams in a fast-moving startup environment.

Qualifications

• Minimum 5+ years of digital marketing experience.
• Hands-on experience managing paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and YouTube Advertising.
• Strong understanding of performance marketing, user acquisition, and retargeting strategies.
• Experience with Apple Search Ads and Google Play Store marketing.
• Solid SEO and ASO knowledge with ability to influence Organic traffic and app visibility.
• Ability to analyse campaign data and make data-driven decisions.
• Experience using analytics and tracking tools such as Google Analytics, Meta Business Suite, Firebase, and Appsflyer.

Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and LinkedIn.
• Manage and optimise app store marketing campaigns for Google Play Store.
• Develop and execute SEO and ASO strategies to improve Organic traffic, search rankings, and conversion rates.
• Create and manage high-performing growth campaigns across social media and digital channels.
• Work closely with designers, product teams, and management to align marketing initiatives with business objectives.
• Monitor campaign performance and produce actionable reports and insights using analytics tools.
• Conduct A/B testing on creatives, landing pages, ad copy, and user funnels to improve campaign efficiency.
• Stay updated with digital marketing trends and emerging growth opportunities.
• Support brand-building initiatives and help grow Vell’s digital presence globally.

Skills

Performance marketing

User acquisition

Retargeting

Analytics

Project management

Communication

Startup environment

Copywriting

Video marketing

Influencer marketing

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

YouTube Advertising

Apple Search Ads

Google Play Store marketing

Google Analytics

Meta Business Suite

Firebase

Appsflyer

Job description

Vell is a fast-growing fintech company building digital payment and mobile app solutions that make cross-border and everyday financial services simpler, faster, and more accessible. Built on strong compliance foundations and scalable technology, Vell is designed for global expansion.

Our long-term vision goes beyond remittance. We are building a modern financial ecosystem that supports borderless commerce, global travel, and digital lifestyles.

At Vell, we value ownership, speed, creativity, and high standards. We move fast, think globally, and build for scale. If you enjoy solving challenging problems, experimenting with growth strategies, and helping shape a rising fintech brand, we’d love to hear from you.

Job Summary

We are looking for a highly driven and performance-oriented Digital Marketing Specialist to join our growing fintech team.

This role is ideal for someone who thrives in fast-paced environments and has hands-on experience scaling digital campaigns across multiple platforms including Google, YouTube, Meta, TikTok, and LinkedIn.

You will play a key role in driving user acquisition, app growth, brand visibility, engagement, and retention through data-driven marketing strategies and creative campaign execution.

Key Responsibilities

· Plan, execute, and optimise paid advertising campaigns across:

• Google Ads
• YouTube
• Meta (Facebook & Instagram)
• TikTok Ads
• LinkedIn Ads

· Manage and optimise app store marketing campaigns for both:

• Google Play Store

· Develop and execute SEO and ASO strategies to improve:

• Organic traffic
• Search rankings
• Conversion rates

· Create and manage high-performing growth campaigns across social media and digital channels

· Work closely with designers, product teams, and management to align marketing initiatives with business objectives

· Monitor campaign performance and produce actionable reports and insights using analytics tools

· Conduct A/B testing on creatives, landing pages, ad copy, and user funnels to improve campaign efficiency

· Stay updated with digital marketing trends, platform algorithm changes, and emerging growth opportunities

· Support brand-building initiatives and help grow Vell’s digital presence globally

Why Join Vell?

• Be part of a rapidly growing fintech company with global ambitions
• Work on meaningful products used by real customers
• Opportunity to help shape the growth strategy of an emerging international brand
• Fast-moving environment with room for creativity and ownership
• Exposure to fintech, payments, global commerce, and mobile app ecosystems

Requirements

· Minimum 5+ years of digital marketing experience

· Proven hands-on experience managing paid campaigns across:

• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• YouTube Advertising

· Strong understanding of:

• Performance marketing
• User acquisition
• Retargeting strategies

· Experience with Apple Search Ads and Google Play Store marketing

· Strong knowledge of SEO and ASO best practices

· Ability to analyse campaign data and make data-driven decisions

· Experience using analytics and tracking tools such as:

• Google Analytics
• Meta Business Suite
• Firebase
• Appsflyer or similar attribution tools

· Excellent project management and communication skills

· Self-motivated, proactive, and comfortable working in a fast-moving startup environment

Skills & technologies

• Experience marketing fintech, mobile apps, SaaS, or consumer tech products
• Short-form video marketing experience for TikTok, Reels, and YouTube Shorts
• Copywriting and blog writing experience
• Basic graphic design or creative editing skills
• Understanding of influencer marketing and community growth strategies
• Experience scaling mobile app installs and retention campaigns