Global F&B Marketing Chief | Brand & Growth Leader

Private Advertiser; Johor Bahru; On-site; MYR 600,000 - 1,000,000; Full time

Job summary

Private Advertiser in Malaysia seeks a strategic, commercially minded Chief Marketing Officer with international experience to lead the group’s marketing, branding and consumer-growth agenda.

The role focuses on developing distinctive brands, driving market-entry strategies across countries and channels, and aligning demand generation with distribution, product development and partnerships for sustainable growth.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent executive experience.
• Typically 12–15+ years of progressive marketing experience, including at least five years in senior marketing or brand leadership.
• Substantial F&B marketing and branding experience, supported by measurable commercial results.
• Demonstrated experience managing international or multi-market marketing programmes beyond Malaysia.
• Strong understanding of consumer insights, brand positioning, product launches, digital marketing, trade marketing and omnichannel customer engagement.
• Willingness to travel internationally.

Responsibilities

• Develop and execute a Group-wide marketing strategy aligned with business objectives, brand priorities and overseas expansion plans.
• Assess international opportunities through market research, consumer insights, competitor analysis and channel evaluation.
• Define target audiences, value propositions and positioning for each priority market.
• Develop go-to-market plans with clear objectives, budgets, launch schedules and performance measures.
• Adapt messaging, campaigns, packaging concepts and channel strategies to local consumer preferences while protecting the core brand identity.
• Partner with the COO and sales leadership to align demand creation with distribution coverage, production readiness and market-entry execution.
• Support overseas distributors and business partners with appropriate brand guidelines, campaign materials and market-development programmes.
• Lead launch positioning, consumer testing, marketing readiness and post-launch performance reviews.
• Identify opportunities in relevant segments, including convenience foods, premium products, healthier choices, vegetarian products and Halal markets.

Skills

Marketing strategy

Brand management

International growth

Consumer insights

P&L management

Cross-functional leadership

Education

MBA

Bachelor’s in Marketing

Tools

CRM software

Market research tools

Job description

Private Advertiser in Malaysia seeks a strategic, commercially minded Chief Marketing Officer with international experience to lead the group’s marketing, branding and consumer-growth agenda.

The role focuses on developing distinctive brands, driving market-entry strategies across countries and channels, and aligning demand generation with distribution, product development and partnerships for sustainable growth.