Senior Brand Growth & Innovation Lead

DMCG Global; Selangor; On-site; MYR 60,000 - 120,000; Full time

Job summary

DMCG Global in Selangor, Malaysia, is seeking a Marketing Brand Manager to lead brand strategy and growth initiatives for FMCG products. This role focuses on driving revenue, market share and profitability through consumer, market and competitor insights.

You will collaborate with cross-functional teams to identify opportunities, launch new products, packaging and merchandising, and deliver strong brand equity across channels.

Responsibilities

• Brand Strategy & Growth: Lead brand strategy and execute growth initiatives to drive revenue, market share and profitability through consumer, market and competitor insights.
• Product Innovation: Identify and commercialise new products, packaging and merchandising opportunities in collaboration with cross-functional teams.
• Advertising & Communications: Develop brand communication strategies and oversee creative development to strengthen brand equity and drive growth.
• Trade & Consumer Marketing: Plan and execute consumer promotions and in-store initiatives aligned with brand and commercial objectives.
• Media Strategy: Develop integrated media strategies and optimise media investments to maximise reach and return.
• Agency & Stakeholder Management: Manage external agencies and suppliers while collaborating with Sales, R&D, Manufacturing and Finance to ensure effective execution.

Job description

DMCG Global in Selangor, Malaysia, is seeking a Marketing Brand Manager to lead brand strategy and growth initiatives for FMCG products. This role focuses on driving revenue, market share and profitability through consumer, market and competitor insights.

You will collaborate with cross-functional teams to identify opportunities, launch new products, packaging and merchandising, and deliver strong brand equity across channels.