Global Marketing Director

Career Executive 赛睿人力资源; Penang; On-site; MYR 180,000 - 360,000; Full time

Job summary

Career Executive 赛睿人力资源 is seeking a Senior Global Marketing Leader to design and execute worldwide marketing strategies for B2B tech, with emphasis on fintech and finance industries. You will drive cross-regional programs and align with sales to maximize growth.

The role requires 10+ years in B2B tech marketing, 5+ years in global leadership, and fluency in English and Chinese. You will lead field and digital campaigns, and collaborate with product, sales, and partners to optimize the funnel.

Qualifications

• 10+ years in B2B tech marketing, incl 5+ years in global leadership.
• Experience in database, cloud, SaaS, or ICT preferred.
• Strong understanding of the B2B buying process.

Responsibilities

• Lead global marketing strategy and annual goals.
• Own omnichannel field and digital marketing execution.
• Develop lead management and MQL/SQL pipeline.
• Collaborate with product, sales, and partner teams.

Skills

English fluency

Chinese language

Leadership

Cross-cultural communication

Strategic marketing

Full-funnel marketing

Event strategy

Content marketing

Data-driven optimization

B2B tech marketing

Job description

Global marketing strategy & execution: lead the development of global marketing strategies and annual goals aligned with company objectives. Own the outcomes for global industry influence and business lead conversion.

Industry mindshare building: focus on the distributed database space. Build strong industry recognition within the Fintech and Finance industries, establishing a preferred brand choice in the financial technology sector.

Omnichannel lead acquisition:

Field marketing: own global field marketing execution. Leverage industry events, regional seminars, executive roundtables, and partner programs to precisely engage decision-makers and technical leaders. Build localized touchpoints, and empower the global sales teams with toolkits, case studies, competitive intelligence to drive sales efficiency.

Digital marketing: build a global digital ecosystem encompassing the website, social media channels, content marketing, and email marketing to drive high-quality traffic and demand generation.

Leads generation process development: design an end-to-end lead management process from identification and nurturing to conversion. Develop a tiered lead strategy based on industry verticals and buying journeys. Enable seamless data alignment between Marketing and Sales to create an efficient MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) pipeline that fuels global growth.

Cross-team collaboration & localization: partner with product, business, and delivery teams to develop standardized marketing frameworks that can be adapted locally. Build an ecosystem marketing engine with partners to drive co-solution adoption and lead sharing.

Data-driven optimization: build a global marketing measurement framework to track lead quality, channel ROI, and funnel conversion. Continuously optimize marketing mix and resource allocation to maximize MQL/SQL efficiency and ROI.

Qualifications

Qualifications & background: 10+ years of B2B tech marketing experience, including 5+ years in global team leadership. Background in database, cloud services, SaaS, or ICT are highly preferred. Deep understanding of the B2B buying process is a must.

Global competence: proven track record in executing cross-regional marketing programs, particularly in APAC and EMEA. Deep understanding of diverse business cultures and local compliance requirements. Adept at orchestrating global marketing initiatives across languages (English + Chinese) and channels, balancing global strategy with local execution.

Professional skills:

Deep expertise in integrated Field and Digital Marketing, with a track record of success in event strategy, content marketing, and full-funnel lead management.

Demonstrated experience in building industry mindshare and establishing thought leadership through high-impact content and ecosystem partnership.

End-to-end understanding of the Leads Generation process. Able to independently define MQL/SQL criteria and build conversion mechanisms. Hands-on experience in data-driven marketing optimization.

Core competencies: strategic thinker with sharp market and competitive insights, capable of pivoting quickly to meet global business needs. Excellent cross-cultural communication, leadership, and stakeholder management skills, with the ability to drive seamless collaboration across marketing, sales, product, and partner teams.

Hard requirements:

Fluent in English (written and verbal); proficient in Chinese.

Thrives in a fast-paced, high-pressure environment.

Passionate about building long-term strategic value for the business and brand.