Global Brand Director — AI-Driven, Hands-On Marketing Lead

Addiction Pet Foods; Kuala Lumpur; On-site; MYR 260,000 - 520,000; Full time

Job summary

Addiction Pet Foods in Malaysia seeks a Marketing Director to drive global brand strategy. The role is hands-on, shaping creative direction and collaborating with internal teams to execute marketing initiatives across international markets.

The candidate should be digitally savvy, with strong aesthetics, comfortable with technology and AI tools, and able to run cross-functional campaigns from concept to completion. Chinese and English communications are essential.

Qualifications

• Strong and proven Brand Management experience.
• Leadership experience at Marketing Director level or similar.
• Hands-on experience across Consumer, Trade, Digital and Performance Marketing.
• Proven track record of creating and executing brand awareness campaigns.
• Experience managing brands or campaigns across multiple international markets.
• Strong creative judgment with a good eye for design and brand presentation.
• Understanding of digital channels, paid media, social media, and performance measurement.
• Experience using AI tools in marketing or integrating AI into workflows.
• Ability to lead strategy while remaining hands-on with execution.
• Must be able to speak, read, and write Chinese.
• Strong English communication and presentation skills.

Responsibilities

• Lead the overall brand and marketing strategy across international markets.
• Build brand positioning, identity, awareness, engagement, and consumer preference.
• Develop and execute brand awareness and consumer campaigns with measurable results.
• Lead integrated marketing across Consumer, Trade, Digital, and Performance Marketing.
• Provide creative direction across campaigns, content, digital assets, social media, ecommerce, and brand communications.
• Drive digital and performance marketing strategies across relevant channels.
• Translate consumer insights into effective strategies and campaigns.
• Partner with Sales, E-commerce, Trade Marketing, Product Development and Graphics/Creative teams.
• Build in-house marketing capability and selectively use external agencies.
• Leverage AI and technology tools to improve research, content development, campaign execution, analysis, and productivity.
• Track campaign and brand performance and improve marketing ROI.
• Ensure consistent brand positioning while adapting execution to markets.

Skills

Brand management

Leadership

Digital marketing

Consumer marketing

Performance marketing

Campaign management

AI in marketing

International marketing

Visual storytelling

Chinese language

English communication

Job description

Addiction Pet Foods in Malaysia seeks a Marketing Director to drive global brand strategy. The role is hands-on, shaping creative direction and collaborating with internal teams to execute marketing initiatives across international markets.

The candidate should be digitally savvy, with strong aesthetics, comfortable with technology and AI tools, and able to run cross-functional campaigns from concept to completion. Chinese and English communications are essential.