Global Brand & Marketing Director — Digital & AI

Addiction Foods NZ Ltd.; Malaysia; Remote; MYR 250,000 - 450,000; Full time

Job summary

Addiction Foods NZ Ltd. in Malaysia is seeking a Marketing Director to lead branding and marketing across international markets. This hands-on role requires strategy development, creative direction, and close collaboration with internal teams to execute.

The ideal candidate is digitally savvy, design-minded, and comfortable with AI tools, reducing reliance on external agencies. You will shape brand identity, drive campaigns, and align with Sales, E-commerce, Trade Marketing, and Product teams.

Qualifications

• Strong and proven Brand Management experience.
• Leadership experience at senior marketing levels.
• Hands-on experience across Consumer/Trade/Digital/Performance Marketing.
• Proven track record in brand awareness campaigns.
• Experience managing campaigns across multiple international markets.
• Strong eye for design, visuals, and brand presentation.
• Deep understanding of digital channels, paid media, and performance measurement.
• Experience using AI tools in marketing workflows.

Responsibilities

• Lead the overall brand and marketing strategy across international markets.
• Build brand positioning, awareness, engagement, and consumer preference.
• Develop and execute brand awareness and performance campaigns with measurable results.
• Lead integrated marketing across all channels (Consumer, Trade, Digital, Performance).
• Provide creative direction across campaigns, content, digital assets, and brand comms.
• Drive digital and performance marketing strategies across relevant channels.
• Translate insights into effective marketing strategies and campaigns.
• Collaborate with Sales, E-commerce, Trade Marketing, Product, and Creative teams.
• Develop in-house capability and selectively use agencies where valuable.
• Leverage AI and technology to enhance research, content, execution, and productivity.
• Monitor ROI and adapt brand execution to different markets.

Skills

Brand management

Leadership

Digital marketing

AI in marketing

Campaign management

Cross-functional collab

Chinese language

English language

Job description

Addiction Foods NZ Ltd. in Malaysia is seeking a Marketing Director to lead branding and marketing across international markets. This hands-on role requires strategy development, creative direction, and close collaboration with internal teams to execute.

The ideal candidate is digitally savvy, design-minded, and comfortable with AI tools, reducing reliance on external agencies. You will shape brand identity, drive campaigns, and align with Sales, E-commerce, Trade Marketing, and Product teams.