Global Brand Director: AI-Driven, Hands-On Growth

Addiction Foods NZ Ltd.; Sepang; Presencial; MYR 240.000 - 420.000; Jornada completa

Descripción de la vacante

Addiction Foods NZ Ltd. in Malaysia is seeking a Marketing Director to lead brand strategy, creative direction, and cross-functional execution across international markets.

This hands-on leadership role emphasizes building in-house capability and leveraging AI tools for research, content, and campaign optimization. The ideal candidate will blend strategic thinking with hands-on execution, possess strong visual storytelling, and manage Consumer, Trade, Digital, and Performance Marketing with a

Formación

• Brand management experience at senior level.
• Leadership experience at Marketing Director, Head of Marketing, Senior Marketing Manager, Brand Director, or similar.
• Strong hands-on experience across Consumer Marketing, Trade Marketing, Digital Marketing, and Performance Marketing.
• Proven track record of creating and executing successful brand awareness campaigns.
• Experience managing brands or marketing campaigns across multiple international markets.
• Strong creative judgment with design, aesthetics, visual storytelling, and brand presentation.
• Understanding of digital channels, paid media, social media, and performance measurement.
• Experience using AI tools in marketing or ability to integrate AI into workflows.
• Comfortable working with internal creative, commercial, e-commerce, and technology teams.
• Able to lead strategy while remaining hands-on with execution.
• Must be able to speak, read, and write Chinese.
• Strong English communication and presentation skills.

Responsabilidades

• Lead the overall brand and marketing strategy across multiple international markets.
• Build strong brand positioning, identity, awareness, engagement, and consumer preference.
• Develop and execute successful brand awareness and consumer campaigns with measurable results.
• Lead integrated marketing across Consumer Marketing, Trade Marketing, Digital Marketing, and Performance Marketing.
• Provide strong creative direction across campaigns, content, digital assets, social media, e-commerce, and brand communications.
• Drive digital and performance marketing strategies across relevant channels and platforms.
• Translate consumer insights and market data into effective marketing strategies and campaigns.
• Partner with Sales, E-commerce, Trade Marketing, Product Development, Graphics/Creative, and other teams.
• Build in-house marketing capability and selectively use external agencies.
• Use AI and technology tools to improve research, content development, campaign execution, analysis, automation, and productivity.
• Track campaign and brand performance and improve marketing ROI.

Conocimientos

Brand management

Leadership

Digital marketing

Performance marketing

AI in marketing

Internal collaboration

English proficiency

Chinese language

Descripción del empleo

Addiction Foods NZ Ltd. in Malaysia is seeking a Marketing Director to lead brand strategy, creative direction, and cross-functional execution across international markets.

This hands-on leadership role emphasizes building in-house capability and leveraging AI tools for research, content, and campaign optimization. The ideal candidate will blend strategic thinking with hands-on execution, possess strong visual storytelling, and manage Consumer, Trade, Digital, and Performance Marketing with a