Marketing Director

Addiction Foods NZ Ltd.; Malaysia; Remote; MYR 250,000 - 450,000; Full time

Job summary

Addiction Foods NZ Ltd. in Malaysia is seeking a Marketing Director to lead branding and marketing across international markets. This hands-on role requires strategy development, creative direction, and close collaboration with internal teams to execute.

The ideal candidate is digitally savvy, design-minded, and comfortable with AI tools, reducing reliance on external agencies. You will shape brand identity, drive campaigns, and align with Sales, E-commerce, Trade Marketing, and Product teams.

Qualifications

• Strong and proven Brand Management experience.
• Leadership experience at senior marketing levels.
• Hands-on experience across Consumer/Trade/Digital/Performance Marketing.
• Proven track record in brand awareness campaigns.
• Experience managing campaigns across multiple international markets.
• Strong eye for design, visuals, and brand presentation.
• Deep understanding of digital channels, paid media, and performance measurement.
• Experience using AI tools in marketing workflows.

Responsibilities

• Lead the overall brand and marketing strategy across international markets.
• Build brand positioning, awareness, engagement, and consumer preference.
• Develop and execute brand awareness and performance campaigns with measurable results.
• Lead integrated marketing across all channels (Consumer, Trade, Digital, Performance).
• Provide creative direction across campaigns, content, digital assets, and brand comms.
• Drive digital and performance marketing strategies across relevant channels.
• Translate insights into effective marketing strategies and campaigns.
• Collaborate with Sales, E-commerce, Trade Marketing, Product, and Creative teams.
• Develop in-house capability and selectively use agencies where valuable.
• Leverage AI and technology to enhance research, content, execution, and productivity.
• Monitor ROI and adapt brand execution to different markets.

Skills

Brand management

Leadership

Digital marketing

AI in marketing

Campaign management

Cross-functional collab

Chinese language

English language

Job description

We’re Hiring: Marketing Director

Location: Malaysia Work Arrangement: Full-Time Role: Marketing Director Language Requirement: Chinese & English

About the Role:

We are looking for a highly creative and commercially driven Marketing Director with strong expertise in brand management and a proven ability to build brands across international markets.

This is a hands-on marketing leadership role. We need someone who can develop the strategy, shape the creative direction, and work closely with internal teams to execute. The ideal candidate is digitally savvy, aesthetically strong, comfortable with technology and AI tools, and not heavily dependent on external marketing agencies to get things done.

Key Responsibilities:

• Lead the overall brand and marketing strategy across multiple international markets.
• Build strong brand positioning, identity, awareness, engagement, and consumer preference.
• Develop and execute successful brand awareness and consumer campaigns with measurable results.
• Lead integrated marketing across Consumer Marketing, Trade Marketing, Digital Marketing, and Performance Marketing.
• Provide strong creative direction across campaigns, content, digital assets, social media, e-commerce, and brand communications.
• Drive digital and performance marketing strategies across relevant channels and platforms.
• Translate consumer insights and market data into effective marketing strategies and campaigns.
• Partner closely with Sales, E-commerce, Trade Marketing, Product Development, Graphics/Creative, and other internal teams.
• Build strong in-house marketing capability and use external agencies selectively where they add value.
• Use AI and technology tools to improve research, content development, campaign execution, analysis, automation, and marketing productivity.
• Track campaign and brand performance and continuously improve marketing ROI.
• Ensure consistent brand positioning while adapting execution to different markets and consumer audiences.

What We’re Looking For:

Must Have:

• Strong and proven Brand Management experience.
• Leadership experience at Marketing Director, Head of Marketing, Senior Marketing Manager, Brand Director, or similar level.
• Strong hands-on experience across Consumer Marketing, Trade Marketing, Digital Marketing, and Performance Marketing.
• Proven track record of creating and executing successful brand awareness campaigns.
• Experience managing brands or marketing campaigns across multiple international markets.
• Strong creative judgment with a good eye for design, aesthetics, visual storytelling, and brand presentation.
• Strong understanding of digital channels, paid media, social media, consumer engagement, and performance measurement.
• Experience using AI tools in marketing or demonstrated ability to integrate AI into marketing workflows.
• Comfortable working directly with internal creative, commercial, e-commerce, and technology teams.
• Able to lead strategy while remaining hands-on with execution.
• Must be able to speak, read, and write Chinese.
• Strong English communication and presentation skills.

Marketing Portfolio Required:

Candidates must be willing to present a portfolio of previous marketing work during the selection process.

We want to see actual examples of campaigns you have helped create or lead, including brand-building campaigns, digital/performance campaigns, creative work, product launches, or international marketing initiatives.

Where possible, the portfolio should show the candidate's specific contribution and measurable results, such as improvements in brand awareness, reach, engagement, traffic, conversion, market penetration, or sales.

Who Will Succeed in This Role?

You will suit this role if you are both strategic and hands-on. You understand what makes a brand distinctive, can recognize strong creative work, understand the numbers behind marketing performance, and know how to turn ideas into campaigns that consumers notice and remember.

You should be comfortable building with internal teams and technology, rather than simply briefing agencies and waiting for them to deliver.