Global B2B SaaS Marketing Lead - Engineering Software

Siemens Mobility; Ipoh; Hybrid; MYR 70,000 - 100,000; Full time

Job summary

Siemens Software is seeking a Marketing Specialist to translate campaign plans into high-quality results for Capital X Panel Designer, a cloud-native electrical CAD product. You will drive campaigns across digital channels, manage assets, enable partners, and track performance to deliver measurable impact for engineering audiences.

You’ll collaborate with product, sales, and partners, coordinating marketing efforts globally while leveraging SEO and analytics to optimize presence and outcomes.

Qualifications

• Degree in Marketing, Communications, Business, or a related field.
• Hands-on experience supporting digital campaigns across email, LinkedIn, Google Ads, paid search, organic social, or content syndication platforms.
• Strong understanding of B2B marketing funnel concepts (awareness to retention).
• Ability to prepare marketing assets such as emails, landing pages, social posts, ad copy, briefs, and partner enablement kits.
• Working knowledge of campaign performance metrics (impressions, clicks, CTR, CPC, conversions, lead volume, ROI).
• Excellent written communication for technical and B2B audiences.
• Organized, detail-oriented with multi‑deliverable timelines.

Responsibilities

• Execute full-funnel digital campaigns across email, LinkedIn, paid search, and Google Ads.
• Coordinate seasonal and promotional campaigns with landing pages, email sequences, and partner assets.
• Manage campaign tracking with UTM tagging, pixels, and performance monitoring for global attribution.
• Prepare marketing collateral and customer-facing copy—social posts, emails, landing page copy, and partner assets.
• Collaborate with SEO partners to implement recommendations and optimize digital presence.
• Coordinate third‑party content opportunities to extend reach and build brand authority.
• Prepare monthly and quarterly marketing performance reports with learnings and actions.

Skills

Digital campaigns

B2B marketing

Copywriting

Marketing analytics

Content creation

Education

Marketing/Business degree

Tools

Marketing automation

CRM

Analytics tools

Job description

Siemens Software is seeking a Marketing Specialist to translate campaign plans into high-quality results for Capital X Panel Designer, a cloud-native electrical CAD product. You will drive campaigns across digital channels, manage assets, enable partners, and track performance to deliver measurable impact for engineering audiences.

You’ll collaborate with product, sales, and partners, coordinating marketing efforts globally while leveraging SEO and analytics to optimize presence and outcomes.