Senior Marketing Executive

Siemens Mobility; Ipoh; Hybrid; MYR 70,000 - 100,000; Full time

Job summary

Siemens Software is seeking a Marketing Specialist to translate campaign plans into high-quality results for Capital X Panel Designer, a cloud-native electrical CAD product. You will drive campaigns across digital channels, manage assets, enable partners, and track performance to deliver measurable impact for engineering audiences.

You’ll collaborate with product, sales, and partners, coordinating marketing efforts globally while leveraging SEO and analytics to optimize presence and outcomes.

Qualifications

• Degree in Marketing, Communications, Business, or a related field.
• Hands-on experience supporting digital campaigns across email, LinkedIn, Google Ads, paid search, organic social, or content syndication platforms.
• Strong understanding of B2B marketing funnel concepts (awareness to retention).
• Ability to prepare marketing assets such as emails, landing pages, social posts, ad copy, briefs, and partner enablement kits.
• Working knowledge of campaign performance metrics (impressions, clicks, CTR, CPC, conversions, lead volume, ROI).
• Excellent written communication for technical and B2B audiences.
• Organized, detail-oriented with multi‑deliverable timelines.

Responsibilities

• Execute full-funnel digital campaigns across email, LinkedIn, paid search, and Google Ads.
• Coordinate seasonal and promotional campaigns with landing pages, email sequences, and partner assets.
• Manage campaign tracking with UTM tagging, pixels, and performance monitoring for global attribution.
• Prepare marketing collateral and customer-facing copy—social posts, emails, landing page copy, and partner assets.
• Collaborate with SEO partners to implement recommendations and optimize digital presence.
• Coordinate third‑party content opportunities to extend reach and build brand authority.
• Prepare monthly and quarterly marketing performance reports with learnings and actions.

Skills

Digital campaigns

B2B marketing

Copywriting

Marketing analytics

Content creation

Education

Marketing/Business degree

Tools

Marketing automation

CRM

Analytics tools

Job description

Siemens Digital Industries Software is a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation — helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

Position Overview

Make an Impact by Driving Global Marketing Execution:

You’ll translate strategic marketing campaign plans into high-quality, deliverable results for Capital X Panel Designer — our fully cloud-native electrical CAD software serving design and engineering teams worldwide. Working hands‑on across digital channels and international markets, you’ll coordinate campaigns, manage marketing assets, support partner enablement, and track performance to ensure every campaign delivers measurable business impact. You’ll collaborate closely with product, sales, and partners to bring technical marketing to life for engineering audiences.

Key Responsibilities

• Execute full-funnel digital campaigns across email, LinkedIn, paid search, and Google Ads, translating campaign briefs into launch-ready deliverables aligned with business objectives and timelines.
• Coordinate seasonal and promotional campaigns, including landing pages, email sequences, ad creative, partner enablement kits, and readiness checklists to support on-time, on-message campaign delivery.
• Manage campaign tracking discipline with UTM tagging, pixel coordination, and performance monitoring to enable reliable attribution and reporting across global markets.
• Prepare marketing collateral and customer-facing copy — social posts, email content, landing page copy, and partner assets — that are technically credible and resonate with engineering audiences.
• Collaborate with SEO partners to implement recommendations, track organic visibility improvements, and support technical optimization of digital presence and search performance.
• Coordinate third‑party content opportunities, including sponsored articles, newsletters, and partner lists, to extend campaign reach beyond owned channels and build brand authority.
• Prepare monthly and quarterly marketing performance reports, analyzing campaign metrics, identifying key learnings, and recommending follow‑up actions to optimize future campaigns.

Qualifications

Required:

• Degree in Marketing, Communications, Business, or a related field
• Hands‑on experience supporting digital campaigns across email, LinkedIn, Google Ads, paid search, organic social, or content syndication platforms
• Strong understanding of B2B marketing funnel concepts, including awareness, lead generation, nurture, conversion, and retention
• Demonstrated ability to prepare marketing assets such as emails, landing pages, social posts, ad copy, briefs, and partner enablement kits
• Working knowledge of campaign performance metrics including impressions, clicks, CTR, CPC, conversions, lead volume, and campaign ROI
• Excellent written communication skills, with the ability to create clear, professional copy for technical and B2B audiences
• Organized, detail‑oriented approach to managing multiple campaign deliverables and cross‑functional timelines

Preferred:

• 3+ years of B2B SaaS, digital marketing, product marketing, or campaign marketing experience
• Familiarity with electrical CAD, PLM, engineering software, or industrial technology markets
• Experience supporting partner or channel co‑marketing and enablement activities
• Hands‑on experience with marketing automation, CRM, analytics, or reporting tools

Why Us

We are Siemens:

At Siemens Software, flexibility is how we work — hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

#LI-Hybrid #SaaS

Siemens Software. Transform the Everyday