Senior Marketing Executive

Siemens AG; Ipoh; Hybrid; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Hybrid working arrangement

Medical benefits

Travel allowance

Job summary

Siemens AG in Ipoh, Malaysia, invites applications for a hands-on marketing execution role within Digital Industries Software. You will translate campaign plans into high-quality deliverables, drive digital campaigns, and coordinate assets for global markets with product, sales, and partners.

Ideal candidates have experience across channels, a strong B2B marketing mindset, and the ability to generate clear, technically credible copy for engineering audiences.

Qualifications

• Hands-on experience supporting digital campaigns across channels such as email, LinkedIn, Google Ads, paid search, organic social, or content syndication.
• Good understanding of B2B marketing funnel concepts, including awareness, lead generation, nurture, conversion, and retention.
• Experience preparing campaign assets such as emails, landing pages, social posts, ad copy, presentation slides, briefs, or partner kits.
• Working knowledge of campaign performance metrics, including impressions, clicks, CTR, CPC, conversions, leads, and ROI.

Responsibilities

• Support go-to-market execution for Capital X Panel Designer, including campaign planning and calendar updates.
• Execute full-funnel digital campaigns across email, paid search, LinkedIn, and Google Ads.
• Coordinate seasonal and promotional campaigns, including landing pages and partner assets.
• Follow up with SEO agency, track progress, and improve organic visibility and digital presence.
• Maintain campaign tracking with UTM tagging, pixels, and attribution checks for reporting.
• Coordinate third-party content opportunities to extend campaign reach.
• Draft and refine customer-facing marketing copy that is credible for engineers.
• Prepare marketing collateral, briefs, social posts, emails, landing pages, and partner kits.
• Collaborate with sales, product, partners, and stakeholders for aligned execution.
• Support partner enablement with content, assets, and localized materials.

Skills

Digital campaigns

B2B marketing

Campaign assets

Campaign metrics

Copywriting

Cross-functional teamwork

Education

Bachelor's degree

Tools

Marketing automation

CRM tools

Analytics tools

Job description

Job Family: Software

Req ID: 519309

About the Role

You will support the marketing function for Capital X Panel Designer within Siemens Digital Industries Software. We build and market a fully cloud-native electrical CAD software used by electrical and panel design engineers worldwide.

This is a hands-on marketing execution role for someone who can translate campaign plans into high-quality deliverables. You will help execute digital campaigns, coordinate marketing assets, support partner enablement activities, and track performance across global markets. You will work closely with product, sales, partners, and internal stakeholders to ensure marketing activities are delivered on time, aligned with business priorities, and suitable for technical engineering audiences.

What You Will Do

• Support go-to-market execution for Capital X Panel Designer, including campaign planning, audience targeting, messaging coordination, and campaign calendar updates.
• Execute full-funnel digital campaigns across email, paid search, LinkedIn organic and paid, and Google Ads, working from agreed campaign objectives and timelines.
• Coordinate seasonal and promotional campaigns, including landing pages, email sequences, ad creative, partner assets, and launch readiness checklists.
• Work with the SEO agency to follow up on recommendations, track implementation progress, and support improvements to organic visibility and digital presence.
• Maintain campaign tracking discipline, including UTM tagging, pixel coordination, and basic attribution checks to support reliable performance reporting.
• Coordinate third-party content opportunities, such as sponsored articles, newsletters, or email lists, to extend campaign reach beyond owned channels.
• Draft and refine customer-facing marketing copy that is technically credible, clear, and suitable for engineering audiences.
• Prepare and update marketing collateral, campaign briefs, social posts, email content, landing page copy, and partner enablement materials.
• Collaborate with sales, product management, partners, and stakeholders to ensure campaign execution is aligned with business priorities.
• Support partner enablement by preparing content, assets, campaign kits, and localized materials where required.
• Assist in collecting partner feedback, market insights, and campaign performance inputs for internal reporting.
• Prepare monthly and quarterly marketing performance reports, including campaign metrics, key learnings, and recommended follow-up actions.
• Support marketing budget tracking, purchase requests, vendor coordination, and spend documentation where needed.

What We Are Looking For

• A degree in Marketing, Communications, Business, or a related field
• Hands-on experience supporting digital campaigns across channels such as email, LinkedIn, Google Ads, paid search, organic social, or content syndication.
• Good understanding of B2B marketing funnel concepts, including awareness, lead generation, nurture, conversion, and retention.
• Experience preparing campaign assets such as emails, landing pages, social posts, ad copy, presentation slides, briefs, or partner kits.
• Working knowledge of campaign performance metrics, including impressions, clicks, CTR, CPC, conversions, leads, and campaign ROI.
• Basic understanding of SEO principles and how content, keywords, and website structure support digital visibility.
• Strong written communication skills, with the ability to create clear and professional copy for technical or B2B audiences.
• Comfortable working with cross-functional teams across sales, product, partners, design, and regional stakeholders.
• Organized, detail-oriented, and able to manage multiple campaign deliverables within agreed timelines.
• Experience working across international markets or with multicultural teams is an advantage.

Nice to Have

• 3+ years of B2B SaaS, digital marketing, product marketing, or campaign marketing experience.
• Familiarity with electrical CAD, PLM, engineering software, or industrial technology markets.
• Experience supporting partner or channel co-marketing activities.
• Experience using marketing automation, CRM, analytics, or reporting tools.

What We Offer

• Hybrid working arrangement, with office presence periodically as needed.
• Exposure to the Siemens global ecosystem and international B2B SaaS marketing practices.
• Opportunity to contribute to visible marketing campaigns for a global cloud-native engineering software product.
• Working in multicultural teams and contributing to a diverse, international working environment.
• Autonomy to manage assigned marketing workstreams and campaign deliverables.
• Celebrate success together as one team at various team and corporate events.
• Contribute through your personality and daily work to make an impact on our business, corporate culture, society and environment.
• Corporate benefits including medical, lifestyle, and travel allowance.

Organization: Digital Industries

Job Type: Full-time

Category: Marketing