Global App Growth Marketing Specialist

HIwork; Kuala Lumpur; Hybrid; MYR 30,000 - 50,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur seeks a Digital Marketing Executive to drive app growth in international markets, primarily in Southeast Asia. Responsibilities include designing and executing marketing campaigns, managing social media channels, and coordinating with local partners. The ideal candidate has 2-4 years of experience in digital marketing, is fluent in Mandarin and English, and has strong analytical and collaborative skills.

Qualifications

• 2–4 years of hands-on experience in digital marketing and user acquisition.
• Practical experience in mobile app projects is a strong plus.
• Fluent in Mandarin Chinese and English.

Responsibilities

• Design and execute mobile app marketing campaigns.
• Manage social media channels to drive user engagement.
• Coordinate with traffic partners and media agencies.

Skills

Social media management

Mobile app marketing

Data analysis

Content creation

Collaborative skills

Education

Bachelor’s degree in Marketing, Mass Communication, Business or related field

Tools

Google Sheets

Social media platforms (TikTok, Instagram, Facebook, YouTube)

Job description

A digital marketing agency in Kuala Lumpur seeks a Digital Marketing Executive to drive app growth in international markets, primarily in Southeast Asia. Responsibilities include designing and executing marketing campaigns, managing social media channels, and coordinating with local partners. The ideal candidate has 2-4 years of experience in digital marketing, is fluent in Mandarin and English, and has strong analytical and collaborative skills.