General Trade Manager

SCC Marketing (M) Sdn Bhd; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

SCC Marketing (M) Sdn Bhd in Malaysia seeks a senior General Trade Sales Leader to drive GT teams across territories. You will set targets, optimize distribution through wholesalers and sub-distributors, and lead critical trade promotions.

Strong leadership, Excel proficiency, and RTM expertise are essential. The role requires extensive travel, a degree in business/marketing, and 8+ years FMCG sales experience with 4–5 years in GT leadership.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 8+ years FMCG sales, 4–5 years leading a General Trade team.
• Strong experience in wholesalers, sub-distributors & traditonal trade outlets.
• Good RTM, SFE metrics & trade spend management understanding.
• Strong leadership, analytical & stakeholder management skills.
• Proficient in Excel; SFA/DMS systems advantageous.
• Fluent in Bahasa Malaysia & English; Mandarin an advantage.
• Willing to travel across territories.
• Experience in food/dairy or distributor environment an advantage.

Responsibilities

• Lead, coach, and review a team of Territory Sales Supervisors and Sales Reps.
• Own GT sales targets and cascade them across territories.
• Drive distribution growth across GT outlets, wholesalers, and sub-distributors.
• Develop and execute Route-to-Market strategy incl. outlet coverage & delivery frequency.
• Manage appointment, onboarding, and performance of sub-distributors and wholesalers.
• Ensure in-store execution standards: must-stock SKUs, shelf visibility, pricing, POSM.
• Execute trade promotions and new product launches; track effectiveness.
• Monitor sales force effectiveness and implement corrective actions.
• Manage trade spend budget, credit control, collection, and stock health.
• Plan manpower, recruitment, and training for the GT team.
• Prepare and present monthly and quarterly business reviews to management and client.

Skills

Leadership

Stakeholder mgmt

Analytical thinking

Microsoft Excel

SFA/DMS knowledge

Bilingual (BM & EN)

Education

Bachelor's degree in Business/Marketing

Tools

SFA/DMS systems

Job description

Lead, coach, and performance-review a team of Territory Sales Supervisors and Sales Reps.

Own GT sales targets (value and volume) and cascade them across all territories.

Drive numeric and weighted distribution growth across GT outlets, wholesalers, and sub-distributors.

Develop and execute the Route-to-Market strategy, including outlet coverage, journey plans, and delivery frequency.

Manage the appointment, onboarding, and performance of sub-distributors and key wholesalers.

Ensure in-store execution standards: must-stock SKUs, shelf visibility, pricing, and POSM.

Execute trade promotions and new product launches, and track their effectiveness.

Monitor sales force effectiveness (strike rate, productivity, drop size) and implement corrective action plans.

Manage trade spend budget, credit control, collection, and stock health.

Plan manpower, recruitment, and training for the GT team.

Prepare and present monthly and quarterly business reviews to management and the client.

Requirements

Bachelor's degree in Business, Marketing, or a related field.

Minimum 8 years of FMCG sales experience, with at least 4-5 years managing a General Trade team.

Strong experience in managing wholesalers, sub-distributors, and traditional trade outlets.

Good understanding of RTM, SFE metrics, and trade spend management.

Strong leadership, analytical, and stakeholder management skills.

Proficient in Microsoft Excel; experience with SFA/DMS systems is an advantage.

Fluent in Bahasa Malaysia and English; Mandarin is an advantage.

Willing to travel across territories.

Experience in food/dairy categories or a distributor environment is an advantage.

SCC Group is one of the largest FMCG distribution companies in Msia, headquartered in Kuantan, Pahang. Across West Msia, SCC Group operates 9 market centers, comprising a vast distribution network managed by over 1000 employees from various functional departments. It provides sales and business expansion services to over 20 major brand owners in the industry, such as Anmum, Anlene, Ridsect, Johnson & Johnson, Planta, Huggies, Cadbury, Chipsmore, Oreo, L'Oreal, Bundaberg, among others. Additionally, SCC Group owns, develops, manufactures, and distributes CED organic foods and Mega Fresh frozen foods, both of which enjoy widespread recognition in major supermarkets and retail chains nationwide.