General Manager, Commercial

Career360 - Emerging Recruitment Company; Kuala Lumpur; Vor Ort; MYR 300.000 - 600.000; Vollzeit

Zusammenfassung

Career360 - Emerging Recruitment Company seeks a General Manager, Commercial to lead and drive profitable growth across products and businesses in Malaysia. You will strategize GTM plans, review profitability, and manage budgets to achieve targets, while building high-performance teams and strong stakeholder relationships.

The role requires extensive leadership experience in the consumer foods/FMCG sector, with a track record of revenue growth and market expansion.

Qualifikationen

• Bachelor's degree in Business, Marketing, Sales or related field.
• 15+ years of commercial/sales leadership experience in Consumer Food, Beverage or FMCG.

Aufgaben

• Strategize and implement go-to-market strategies aligned with the organization’s goals.
• Review profitability, distributor performance and customers to drive profitable growth.
• Develop and manage budgets for sales and marketing activities to achieve targets.
• Lead organizational structure to support go-to-market efficiency and cost-to-serve.

Kenntnisse

Leadership

Go-to-Market

P&L management

Negotiation

Stakeholder mgmt

Ausbildung

Bachelor's degree

Jobbeschreibung

The General Manager, Commercial will lead and drive the organization’s businesses, segments and products towards profitable growth that is aligned with company’s business strategies and principles.

Main Responsibilities:

• Strategize and implement go-to-market strategies for the products and businesses that are aligned with the organization’s strategies and principles, while achieving the sales growth expected.
• Review and monitor business profitability, distributor performance and customers to determine business viability and actions to be taken to generate more profitable business with the stakeholder.
• Develop and manage the effective utilization of the sales and marketing, trade funds budget, etc. to achieve the planned target outcome (e.g. brand building, market penetration, etc.)
• Implement an organization model that is aligned to the go-to-market strategy to achieve the most effective outcome that is demonstrated in the cost to serve. Monitor and ensure high-performance culture is embedded in every individual in the team where performance is measured based on outcome.
• Co creates teams within to organization to develop value propositions (through products, price, quality, etc.) to customers, to become the preferred brand / business partner or supplier to our distributors, customers, consumers, etc.
• Strategize and execute decisive interventions that protect the interest of the organization / are favorable to the organization in response to changes that include but not limited to market trends, customer demands, competitor’s positions, products and price.
• Embed a continuous improvement culture within team and contribute towards operational excellence throughout the entire sales cycle value chain to drive towards a leaner cost to serve (includes but not limited to, time to market, ratio of sales per sales team workforce).
• Continuously develop new and sustain workable relationships with relevant government agencies, industry association and customer networks to understand the sentiments from these communities, influence communities where possible and to leverage on these networks to gain obtain insights.
• Develop business acumen capabilities amongst teams in the organization through clear guidance, coaching and individual development plans to ensure beneficial competencies are developed.
• Perform any other tasks and assignments as directed by the management from time to time.

Requirements:

• Bachelor's degree in Business, Marketing, Sales or a related discipline.
• Minimum 15 years of relevant commercial / sales experience, with significant leadership exposure in the Consumer Food, Beverage or FMCG industry.
• Proven track record managing a large-scale business with strong commercial and P&L accountability.
• Strong capabilities in commercial strategy, go-to-market execution, pricing, trade marketing, market expansion and business profitability.
• Proven ability to lead large commercial teams, drive revenue growth and improve business performance.
• Strong stakeholder management, negotiation and strategic leadership skills.