Full-time - Marketing Lead

Hani Mokhta; Malaysia; Presencial; MYR 120.000 - 240.000; Jornada completa

Descripción de la vacante

Hani Mokhta in Malaysia seeks an ambitious Marketing Lead to elevate brand presence, deliver impactful campaigns, and craft a seamless customer journey across touchpoints.

You will lead the brand's marketing strategy across digital and offline channels, develop performance marketing campaigns, own the e-commerce experience, and drive influencer partnerships and PR initiatives to accelerate growth.

Formación

• Experience leading end-to-end marketing campaigns in fashion, lifestyle, or consumer brands.
• Strong written and verbal communication skills.
• Commercially minded with focus on revenue, conversion, ROI.
• Familiarity with performance marketing across Meta, TikTok, Google, and related platforms.

Responsabilidades

• Lead and execute the brand's marketing strategy across digital and offline channels.
• Develop and manage performance marketing campaigns across major platforms.
• Own the e-commerce experience, optimizing conversion and customer journey.
• Plan integrated campaigns including launches, sales campaigns, collaborations, and influencer activations.
• Lead influencer marketing from sourcing to reporting and performance analysis.
• Drive social media presence, content strategy, and channel growth.
• Coordinate photoshoots, productions, events, and brand activations.
• Manage multiple projects with high execution standards.

Conocimientos

Marketing strategy

Digital marketing

Influencer marketing

Social media management

Campaign management

PR & fashion industry knowledge

Descripción del empleo

At Hani Mokhta, we celebrate colour, confidence, and joy. We're seeking an ambitious Marketing Lead to elevate our brand presence, deliver impactful campaigns, and create a seamlessly inspiring customer journey across every touchpoint.

What You'll Do

• Lead and execute the brand's marketing strategy across digital and offline channels, driving revenue growth, customer acquisition, and brand awareness
• Develop and manage performance marketing campaigns across Meta, TikTok, Google, and other relevant platforms
• Own the e-commerce experience, working closely with web development partners to optimise conversion, customer journey, and site performance
• Plan and deliver integrated marketing campaigns, including product launches, sales campaigns, brand collaborations, influencer activations, and PR initiatives
• Lead influencer marketing efforts from creator sourcing and relationship management to campaign execution, budgeting, reporting, and performance analysis
• Drive the brand's social media presence, including content strategy, community engagement, and channel growth
• Coordinate photoshoots, marketing productions, events, and customer-facing brand activations
• Manage multiple projects simultaneously while maintaining high standards of execution and attention to detail

What We're Looking For

• Experience in PR, Fashion and Digital Marketing
• Excellent written and verbal communication skills
• A commercially minded marketer who understands revenue, conversion, retention, and return on investment
• Proven experience leading end-to-end marketing campaigns, preferably within fashion, lifestyle, or consumer brands
• Strong expertise in digital marketing, paid media, and growth-focused campaign management
• Extensive experience in influencer marketing and creator partnerships
• Hands-on social media management experience with a strong understanding of platform trends and best practices
• A creative thinker with strong commercial instincts and the confidence to lead a fast-paced, customer-focused team
• Passionate about the evolving social media, influencer, and digital content landscape