FMCG Key Account Lead: Malaysia & Global Markets

BEUTEA HOLDING SDN BHD; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Beutea Sdn. Bhd. is seeking an experienced FMCG Key Account Manager (Commercial Business Lead) to drive sales across Malaysia and international markets. You will lead major retail partnerships, manage P&L, and craft trade marketing strategies to grow BEUTEA's FMCG business.

You will develop annual plans, secure new listings, optimize pricing, and collaborate with Finance, Marketing and Supply Chain to deliver sustainable growth. Fluency in English and Mandarin preferred.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce or a related field.
• Minimum 8 years of working experience in FMCG sales, business development or key account management.
• At least 3 years of experience managing major modern trade, convenience store or pharmacy accounts in Malaysia.
• Proven track record in securing new product listings and expanding retail distribution.
• Strong experience in P&L management, sales forecasting, budgeting and commercial negotiations.
• Hands-on experience in managing trade marketing, promotional campaigns and A&P budgets.
• Established working relationships with major Malaysian retail chains such as AEON, Lotus's, Mydin, Jaya Grocer, Village Grocer, 7-Eleven, FamilyMart, Watsons or Guardian.
• Strong analytical, negotiation, presentation and business planning skills.
• Proficient in Microsoft Excel and sales performance analysis.
• Fluent in written and spoken English. Mandarin proficiency is a requirement to liaise with vendors from China.

Responsibilities

• Lead overall FMCG business performance including sales, revenue, gross margin and profitability.
• Develop and manage annual business plans, sales forecasts and budgets.
• Monitor financial performance and implement strategies to achieve targets.
• Manage trade spending, pricing strategies, listing fees and promotional costs.
• Establish and maintain relationships with major retail chains and distributors.
• Secure new product listings and expand distribution across modern trade channels.
• Lead commercial negotiations, trading terms, promotional agreements and joint business plans.
• Identify new business opportunities in Malaysia and overseas markets.
• Develop and manage distributor and wholesaler partnerships.
• Develop and manage annual A&P budgets and marketing calendars.
• Plan and execute trade promotions, product launches and in-store campaigns.
• Evaluate promotional effectiveness and ROI.
• Collaborate with Marketing for consistent brand positioning and execution.

Skills

Commercial acumen

Negotiation skills

Analytical skills

Presentation skills

Business planning

Team leadership

Education

Bachelor's degree in Business Administration, Marketing, Commerce or a related field

Tools

Microsoft Excel

Job description

Beutea Sdn. Bhd. is seeking an experienced FMCG Key Account Manager (Commercial Business Lead) to drive sales across Malaysia and international markets. You will lead major retail partnerships, manage P&L, and craft trade marketing strategies to grow BEUTEA's FMCG business.

You will develop annual plans, secure new listings, optimize pricing, and collaborate with Finance, Marketing and Supply Chain to deliver sustainable growth. Fluency in English and Mandarin preferred.