FMCG Key Account Manager (Commercial Business Lead)

BEUTEA HOLDING SDN BHD; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Beutea Sdn. Bhd. is seeking an experienced FMCG Key Account Manager (Commercial Business Lead) to drive sales across Malaysia and international markets. You will lead major retail partnerships, manage P&L, and craft trade marketing strategies to grow BEUTEA's FMCG business.

You will develop annual plans, secure new listings, optimize pricing, and collaborate with Finance, Marketing and Supply Chain to deliver sustainable growth. Fluency in English and Mandarin preferred.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce or a related field.
• Minimum 8 years of working experience in FMCG sales, business development or key account management.
• At least 3 years of experience managing major modern trade, convenience store or pharmacy accounts in Malaysia.
• Proven track record in securing new product listings and expanding retail distribution.
• Strong experience in P&L management, sales forecasting, budgeting and commercial negotiations.
• Hands-on experience in managing trade marketing, promotional campaigns and A&P budgets.
• Established working relationships with major Malaysian retail chains such as AEON, Lotus's, Mydin, Jaya Grocer, Village Grocer, 7-Eleven, FamilyMart, Watsons or Guardian.
• Strong analytical, negotiation, presentation and business planning skills.
• Proficient in Microsoft Excel and sales performance analysis.
• Fluent in written and spoken English. Mandarin proficiency is a requirement to liaise with vendors from China.

Responsibilities

• Lead overall FMCG business performance including sales, revenue, gross margin and profitability.
• Develop and manage annual business plans, sales forecasts and budgets.
• Monitor financial performance and implement strategies to achieve targets.
• Manage trade spending, pricing strategies, listing fees and promotional costs.
• Establish and maintain relationships with major retail chains and distributors.
• Secure new product listings and expand distribution across modern trade channels.
• Lead commercial negotiations, trading terms, promotional agreements and joint business plans.
• Identify new business opportunities in Malaysia and overseas markets.
• Develop and manage distributor and wholesaler partnerships.
• Develop and manage annual A&P budgets and marketing calendars.
• Plan and execute trade promotions, product launches and in-store campaigns.
• Evaluate promotional effectiveness and ROI.
• Collaborate with Marketing for consistent brand positioning and execution.

Skills

Commercial acumen

Negotiation skills

Analytical skills

Presentation skills

Business planning

Team leadership

Education

Bachelor's degree in Business Administration, Marketing, Commerce or a related field

Tools

Microsoft Excel

Job description

FMCG Key Account Manager (Commercial Business Lead)

We are looking for an experienced and commercially driven FMCG Key Account Manager to lead and grow BEUTEA's FMCG business across Malaysia and international markets.

The successful candidate will be responsible for driving sales growth, securing new retail listings, managing key accounts, overseeing the FMCG Profit & Loss (P&L), and developing effective trade marketing strategies to strengthen BEUTEA's market presence.

This role requires strong commercial acumen, excellent negotiation skills and a proven track record in managing major FMCG retail accounts.

Key Responsibilities

1. FMCG Business & P&L Management

Lead the overall FMCG business performance, including sales, revenue, gross margin and profitability.

Develop and manage annual business plans, sales forecasts and budgets.

Monitor financial performance and implement strategies to achieve business targets.

Manage trade spending, pricing strategies, listing fees and promotional costs.

2. Key Account Management & Business Development

Establish and maintain strong relationships with major retail chains, supermarkets, convenience stores and pharmacy chains.

Secure new product listings and expand distribution across modern trade channels.

Lead commercial negotiations, trading terms, promotional agreements and joint business plans.

Identify new business opportunities in Malaysia and overseas markets.

Develop and manage distributor and wholesaler partnerships.

3. Trade Marketing & A&P Management

Develop and manage annual Advertising & Promotion (A&P) budgets and marketing calendars.

Plan and execute trade promotions, product launches, sampling activities and in-store campaigns.

Evaluate promotional effectiveness, sales performance and return on investment (ROI).

Work closely with the Marketing team to ensure consistent brand positioning and market execution.

4. Sales Performance & Market Expansion

Drive market share growth, product distribution and sales performance across all channels.

Analyse sales trends, consumer insights, competitor activities and market opportunities.

Monitor retail execution, product availability, shelf positioning and promotional compliance.

Identify opportunities for new products, channels and overseas market expansion.

5. Team Leadership & Cross-Functional Collaboration

Lead and develop the key account team, merchandisers and promoters.

Work closely with Finance, Marketing, Supply Chain and Business Development teams.

Prepare regular business performance reports and present updates to senior management.

Job Requirements

Bachelor's Degree in Business Administration, Marketing, Commerce or a related field.

Minimum 8 years of working experience in FMCG sales, business development or key account management.

At least 3 years of experience managing major modern trade, convenience store or pharmacy accounts in Malaysia.

Proven track record in securing new product listings and expanding retail distribution.

Strong experience in P&L management, sales forecasting, budgeting and commercial negotiations.

Hands-on experience in managing trade marketing, promotional campaigns and A&P budgets.

Established working relationships with major Malaysian retail chains such as AEON, Lotus's, Mydin, Jaya Grocer, Village Grocer, 7-Eleven, FamilyMart, Watsons or Guardian.

Strong analytical, negotiation, presentation and business planning skills.

Proficient in Microsoft Excel and sales performance analysis.

Fluent in written and spoken English. Mandarin proficiency is a requirement to liaise with vendors from China.

Willingness to travel nationwide and internationally when required.

Added Advantages

Experience in the beverage, tea, coffee, ready-to-drink (RTD) or food and beverage industry.

Experience managing e-commerce and quick-commerce platforms.

Exposure to overseas markets, export operations and distributor management.

Experience launching new FMCG brands or products into modern trade channels.

Previous experience leading a sales or key account management team.

Welcome to Beutea Sdn. Bhd.!

We are thrilled to have you join our team. At Beutea, we believe that "a sip of tea lingers, two sips come with a long aftertaste." This sentiment is at the heart of everything we do — from crafting exquisite tea beverages using ancient Chinese tea ceremony techniques, to curating modern store experiences that reflect elegance, warmth, and culture.

Our brand was born out of a deep love and pursuit of the perfect cup of tea. We bring this passion to every detail — from sourcing hand-picked tea leaves from Yunnan and Wuyi, to blending them with fresh ingredients like milk and fruits, and presenting them in spaces designed for both calm and conversation.

Welcome to Beutea Sdn. Bhd.!

We are thrilled to have you join our team. At Beutea, we believe that "a sip of tea lingers, two sips come with a long aftertaste." This sentiment is at the heart of everything we do — from crafting exquisite tea beverages using ancient Chinese tea ceremony techniques, to curating modern store experiences that reflect elegance, warmth, and culture.

Our brand was born out of a deep love and pursuit of the perfect cup of tea. We bring this passion to every detail — from sourcing hand-picked tea leaves from Yunnan and Wuyi, to blending them with fresh ingredients like milk and fruits, and presenting them in spaces designed for both calm and conversation.