Hoppi is a fast-growing premium baby care brand focused on diapers and wipes, with operations across multiple international markets. The Group currently operates through entities in Singapore, Malaysia, China and the United States, with teams across Kuala Lumpur, China and the U.S.
Our current annual revenue is in the 8-figure USD range, with plans to scale toward the 9-figure USD range.
As the business scales, we are strengthening our finance organisation in Kuala Lumpur to support better financial control, cash flow visibility, profitability and regional growth.
We are looking for an Assistant Finance Manager – Malaysia & Singapore who will manage the day-to-day finance operations of both entities, supported by one Finance Executive.
Role Mission
The purpose of this role is to ensure the Malaysia and Singapore finance operations are accurate, timely and well controlled, while supporting management with clear visibility on revenue, profitability, cash flow, working capital, inventory and business risks.
Malaysia will mainly cover local market operations including Modern Trade, General Trade, e-commerce and other domestic channels.
Singapore will mainly cover purchases from China suppliers, supplier payments, international shipment documentation, FOB sales and collections from Taiwan, Philippines and other overseas markets.
This is a hands-on Finance role. We are looking for someone who understands the business behind the numbers, identifies issues early and works closely with management, commercial and supply chain teams.
Key Responsibilities
1. Malaysia & Singapore Financial Reporting
- Manage monthly closing for Malaysia and Singapore entities
- Prepare monthly management accounts and financial reports
- Review P&L, balance sheet and cash flow accuracy
- Ensure proper accounting treatment and supporting documentation
- Work with external accountants, auditors, tax advisers and corporate service providers
- Improve month-end closing speed and reporting quality
- Support annual audit and statutory reporting requirements
2. Malaysia Finance Operations
- Manage accounting for Malaysia local business, including Modern Trade, General Trade, e-commerce and DTC
- Monitor sales, gross margin, operating expenses and profitability
- Manage AP and AR ageing
- Monitor customer collections and supplier payments
- Review sales reconciliations across channels and customers
- Support inventory reconciliation and landed cost analysis
- Work closely with commercial and marketing teams on business performance
3. Singapore Finance & Cross-Border Trading
- Manage accounting for purchases from China suppliers
- Coordinate supplier invoices, payments and purchase documentation
- Work closely with the China supply chain team on purchase and shipment information
- Monitor international sales and collections from Taiwan, Philippines and other overseas markets
- Maintain proper documentation for FOB and cross-border transactions
- Reconcile shipping documents including invoices, packing lists and Bills of Lading
- Monitor Singapore bank accounts, supplier payments and customer collections
4. Cash Flow & Working Capital Management
- Prepare short-term cash flow forecasts for Malaysia and Singapore
- Monitor bank balances, collections, supplier payments and cash requirements
5. Inventory & Supply Chain Finance
- Monitor inventory value, ageing and turnover
- Work with the China supply chain team on purchase plans and stock movements
- Support product costing and landed cost calculations
- Review freight, warehousing, duties and fulfilment costs
- Analyse slow-moving and excess inventory
- Improve visibility between inventory, cash flow and profitability
6. Management Reporting & Business Analysis
- Prepare monthly management reports for Malaysia and Singapore
- Analyse actual performance versus budget and previous periods
- Review revenue, gross margin, operating expenses and channel performance
- Support management with financial analysis and recommendations
- Highlight unusual movements, risks and issues early
- Support business teams with promotion, pricing and marketing spend analysis
- Finance should not only report what happened. This role is expected to help management understand: Why did it happen, and what action should we take next?
7. Internal Controls & Process Improvement
- Improve approval workflows, payment controls and finance SOPs
- Strengthen controls around supplier payments, customer collections, inventory and expenses
- Improve reconciliation accuracy and reporting efficiency
- Support ERP / accounting system improvements
- Identify process gaps and recommend practical solutions
8. Tax, Audit & Cross-Border Coordination
- Coordinate Malaysia SST, tax and audit requirements
- Work with external Singapore accountants, auditors and tax advisers
- Support intercompany reconciliation and documentation
- Assist with transfer pricing and cross-border transaction documentation when required
- Ensure Malaysia and Singapore statutory deadlines are met
- Maintain proper records for international purchases and sales
9. Team Management
- Manage and coach the Executive to become increasingly independent
- Allocate daily and monthly accounting responsibilities
- Review work quality and accuracy
- Build clear closing schedules, checklists and SOPs
- Improve team efficiency through better processes, automation and accountability
Requirement
- 5–8+ years of Finance / Accounting experience
- Ideally 3 years in Assistant Finance Manager, Senior Finance Executive or similar role
- Strong understanding of: Financial reporting, AP/AR, Cash flow, Inventory accounting, Management accounting, tax and audit coordination
- Comfortable handling Malaysia and Singapore entities
- Experience managing or coaching junior Finance team members preferred
- Strong Excel and financial analysis skills
(B) Preferred Background:
- FMCG / consumer brand experience
- Retail and e-commerce exposure
- Singapore company accounting experience
- Cross-border trading and international purchasing exposure
- Multi-currency transactions
- ERP implementation or Finance process improvement experience
(C) Language Requirements:
- Because Hoppi is an international Group:
- English is required as a working language
- Strong written and verbal English communication skills are essential
- Mandarin is strongly preferred due to regular collaboration with the China supply chain team and suppliers.
- Bahasa Malaysia is an advantage
- The candidate should be comfortable communicating with overseas colleagues, suppliers, accountants, auditors and service providers
(D) AI & Data Capability:
- We value candidates who actively use technology and AI to improve Finance productivity. The ideal candidate should be comfortable using AI, automation, Excel, Power BI or similar tools to:
- Analyse financial and commercial data
- Automate recurring reports & reduce repetitive manual work
- Identify anomalies and risks
- Improve SOPs and internal processes
Personal Characteristics We Value
- Commercial mindset - understands the business behind the accounting numbers
- Strong ownership - identifies and solves issues before they become urgent
- Structured thinking - turns complex problems into clear data, actions, owners and timelines
- Hands-on attitude - willing to work with the underlying transactions and data
- Strong attention to detail - especially around payments, inventory and cross-border transactions
- Strong communication - able to work effectively with commercial, supply chain and management teams
- Leadership potential - capable of developing the Finance Executive and growing with the business
Perks and benefits
- Flexible & Trust-Based Working Environment
- Young & Collaborative Team Culture
- Real Ownership & Career Growth
Hoppi is a fast-growing baby care brand focused on supporting modern parents through thoughtfully designed products and meaningful brand experiences. We connect with young parents at every stage of their parenting journey, delivering solutions that are practical, high-quality and aligned with real-life needs.
Hoppi is a fast-growing baby care brand focused on supporting modern parents through thoughtfully designed products and meaningful brand experiences. We connect with young parents at every stage of their parenting journey, delivering solutions that are practical, high-quality and aligned with real-life needs.