Executive, Social Media

BAC Education Group.; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

BAC Education Group is seeking a proactive Social Media Manager to grow our presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, X, XHS and emerging platforms.

You will create engaging content (text, graphics, photography, and especially video), script, film and edit short- and long-form videos, manage calendars, campaigns, and community interactions, and optimize posts for reach and conversions.

Qualifications

• Experience in social media management across multiple platforms preferred.
• Ability to craft engaging content and storytelling for social media.

Responsibilities

• Manage and grow social media accounts across platforms.
• Create and manage content calendars and campaigns.
• Develop, plan, and execute engaging content including video.
• Collaborate with creatives to deliver campaigns.
• Monitor performance analytics and optimize postings.

Tools

CapCut

Adobe Premiere Pro

After Effects

Canva

Job description

• Manage and grow the company’s social media accounts across Facebook, Instagram, TikTok, LinkedIn, YouTube, X, XHS and emerging platforms.
• Community management – respond to audiences in a timely manner.
• Create and manage social media calendars and campaigns in line with brand objectives.
• Develop, plan, and execute engaging content (text, graphics, photography, and especially video) for both scheduled and ad-hoc posts.
• Ideate, script, film, and edit short-form and long-form video content (e.g. reels, TikTok, YouTube shorts, campaign promos).
• Use video editing tools such as CapCut, Adobe Premiere Pro, After Effects, and Canva to produce high-quality, platform-optimised content.
• Collaborate with videographers, photographers, designers, and other stakeholders to deliver creative campaigns.
• Optimize and schedule posts for maximum reach, engagement, and conversions.
• Manage community engagement by responding to comments, messages, and mentions promptly.
• Maintain proper archiving of assets, login credentials, and project files.
• Stay updated with current social media trends, viral formats, sounds, and best practices, adapting them to our brand voice.
• Explore the potential value of social media sites that are not yet in our repertoire.
• Monitor, track, and report on performance analytics, competitor activities, and campaign ROI.
• Identify new social media trends and develop content to keep audiences engaged.
• Assist in the planning and promotion of marketing campaigns, interviews, events, and activations.
• Support brand-building through consistent storytelling across social networks, forums, blogs, and online directories.
• Content Marketing; actively publish useful and relevant content including blogs, tweets and other social messaging.
• Events; assist with pre-promotion of tradeshows and exhibitions, seminars and other events.
• Record project/campaign processes and outcomes.
• Assist the Head of Department with ad-hoc projects, communications, and campaign initiatives.