Marketing Social Media

Autobinee Sdn Bhd; Ayer Itam; On-site; MYR 67,000 - 100,000; Full time

Job summary

Autobinee Sdn Bhd in Penang is seeking a proactive Social Media Coordinator to manage our Facebook, Instagram, TikTok, LinkedIn, and other channels.

You will plan and create engaging content across posts, reels, stories, and videos, develop a monthly calendar aligned with campaigns, and write captions reflecting our brand voice. Monitor interactions, grow followers, assist with paid campaigns, track metrics, and collaborate with marketing, design, and sales to deliver effective promotions.

Qualifications

• Experience in managing social media accounts for brands.
• Ability to plan content calendars and write engaging captions.
• Familiarity with paid social campaigns is a plus.
• Strong communication and teamwork.

Responsibilities

• Monitor comments, messages, mentions, and customer engagement.
• Respond to inquiries promptly and professionally.
• Increase brand awareness, engagement, followers, and leads.
• Conduct competitor and market research to identify trends.
• Assist with paid social advertising campaigns, focusing on targeting and budgeting.
• Track performance metrics: reach, engagement, clicks, leads, conversions.
• Prepare regular performance reports with recommendations.
• Collaborate with marketing, sales, design, and content teams.
• Coordinate with influencers or external vendors as needed.
• Stay updated on trends, formats, and platform features.
• Ensure content adheres to branding and guidelines.

Skills

Content creation

Copywriting

Social media management

Analytics

Tools

Facebook

Instagram

TikTok

LinkedIn

Job description

Manage and maintain the company's social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms. Plan and create engaging social media content, including posts, videos, reels, stories, and promotional materials. Develop a monthly content calendar aligned with marketing campaigns and company objectives. Write captions, copy, and promotional content that reflect the company's brand voice. Schedule and publish content consistently across all platforms.

Key responsibilities

• Monitor comments, messages, mentions, and customer engagement, responding appropriately to inquiries
• Increase brand awareness, engagement, followers, and leads through social media activities
• Conduct competitor and market research to identify trends and content opportunities
• Assist with paid social media advertising campaigns, focusing on audience targeting, budget management, and basic ad optimization
• Track social media performance using metrics such as reach, engagement, impressions, clicks, leads, and conversions
• Prepare regular performance reports on social media activities and recommend improvements
• Collaborate with marketing, sales, design, and content teams on campaigns and promotions
• Coordinate with influencers, key opinion leaders (KOLs), or external vendors as needed
• Stay updated on social media trends, algorithms, popular formats, and platform features
• Ensure all content adheres to company branding and communication guidelines