Executive / Senior Executive, Customer Insights & Analytics

Allianz Malaysia Berhad; Kuala Lumpur; On-site; MYR 45,000 - 60,000; Full time

Job summary

A leading insurance and financial services provider is seeking a Customer Insights and Analyst in Kuala Lumpur. You will generate insights from customer data, support marketing campaigns, and enhance customer loyalty. Ideal candidates should hold a relevant Bachelor's degree and have strong analytical skills, with at least 3 years of experience in customer analytics. Join a high-trust culture and contribute to strategic decisions that drive growth.

Qualifications

• Proven working experience in customer data analytics, preferably in the financial services industry.
• At least 3 years of experience in a similar capacity is an added advantage.
• Demonstrated result-oriented mindset.

Responsibilities

• Generate actionable customer insights from granular data points.
• Support customer growth and loyalty through lifecycle analysis.
• Drive implementation of Customer Satisfaction Index using analytics.

Skills

Strong analytical skills

Attention to detail

Experience in customer data analytics

Ability to leverage AI tools

Education

Bachelor's Degree in Data Analytics, Statistics or relevant field

Tools

SQL

SAP BO

Job description

Executive / Senior Executive, Customer Insights & Analytics

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Do you want to work in a high-trust culture where you’ll feel empowered to make decisions that result in impact?

We are seeking a skilled Customer Insights and Analyst to focus on mass customer data analytics and modeling. This role is pivotal in customer precision targeting and tracking customer campaign performance to drive customer growth and loyalty. Insights generated will support strategic decisions and optimize marketing efforts, ensuring impactful results.

You'll be responsible for:

• Generate actionable customer insights and analytical to support customer and brand campaigns / initiatives to achieve desired goal / KPI from granular data points, such as identify potential target segment for marketing and communication, campaign performance tracking & reporting and pre & post campaign analysis.
• Key support in customer growth and loyalty strategic priorities through customer lifecycle analysis and profiling, identifying potential target segments for cross-sell, upsell and potential risks in customer churn. Conduct customer trend analysis to enhance and support distribution and customer activations (e.g., granular distribution and customer profile analysis, customer maturity and policy holding analysis, etc.)
• Key support in driving the implementation of internal Customer Satisfaction Index via analytics & insights development to optimize service pillars to meet business objectives.
• Key support in expanding data-mart data points and customer data modeling through close collaboration with various stakeholders (business owners, IT) to enrich customer insights to support business priorities and decision making.
• Manage and deliver regular business reporting on a timely basis.
• Key support in automating customer data analytics programs to optimize efficiency.
• Interpret customer data through large data sets from various sources (eg SQL dataset, excel, external market research data, and etc.) using analytical tools (SQL, SAP BO) and present analysis and actionable insights in clear manner to business stakeholders.
• Coach junior staff to improve their technical and method of preparing analytical/ campaign deliverables.
• Assist Chief market Management officer /Head of department with special projects management i.e. development of strategic deck using customer insights / market research.
• Undertake any other duties and responsibilities requested by the Management as when required.

Important to your success:

• Bachelor's Degree in Data Analytics, Statistic or any relevant field.
• Proven working experience in customer data analytic preferably in the financial services industry with at least 3 years of experience in a similar capacity is an added advantage.
• Demonstrate strong analytical skills, with attention to detail and a result oriented.
• Ability to leverage AI tools like ChatGPT for automating routine tasks and enhancing productivity

Disclaimer Thank you for your interest in joining our team. Due to the high volume of applications we receive, we are unable to provide individual feedback to every applicant. If you do not hear from us within 14 days of submitting your application, please assume that you have not been selected for this position.

Important: All updates regarding your application status will be communicated via email. Please ensure you frequently check your email for updates and further instructions.

Note: Allianz will not accept any forward unsolicited resumes from any source to our employees email other than directly from a candidate. We will not be responsible for any fees and charges impose.

We at Allianz believe in a strong inclusive culture that encourages people to speak their minds, get involved and question the status quo. We are proud to be an equal opportunity employer and encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love, or what you believe in. We therefore welcome applications regardless of race, ethnicity or cultural background, age, gender, nationality, religion, social class, disability, sexual orientation, or any other characteristics protected under applicable local laws and regulations.

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Company overview

Allianz began in Germany over 120 years ago in 1889. Today, Allianz is one of the world's leading insurers and financial services providers. Allianz provides its over 78 million customers worldwide a comprehensive range of services in the areas of property and casualty insurance, life and health insurance, and asset management. Allianz Malaysia Berhad (AMB) is part of the Allianz Group. AMB, an investment holding company has two wholly-owned subsidiaries - Allianz Life Insurance Malaysia Berhad (“Allianz Life”) and Allianz General Insurance Company (Malaysia) Berhad (“Allianz General”).