EXECUTIVE, MULTIMEDIA

Pharmaserv Alliances Sdn Bhd; Malaysia; On-site; MYR 36,000 - 60,000; Full time

Job summary

KPJ Healthcare Berhad seeks a dynamic Livestream Host and Content Creator to drive engaging live sessions and develop high-quality digital content for e-commerce platforms. You will plan, script and produce content across TikTok, Shopee, Lazada, and the company website, while coordinating campaigns and product launches.

The role requires strong on-camera presence, product storytelling, and ability to analyze performance data to boost reach, traffic and sales conversions.

Qualifications

• Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Broadcasting, Multimedia, E-Commerce or related field.
• Experience in livestream hosting or content creation is preferred.
• Familiarity with TikTok Shop, Shopee, Lazada and CMS content management is a plus.

Responsibilities

• Host livestream sessions on e-commerce platforms following the schedule and drive sales.
• Develop monthly content plans and create short-form videos and scripts for multiple channels.
• Coordinate with E-Commerce team on campaigns, pricing, stock and product links.

Skills

Livestream hosting

On-camera presentation

Content planning

Copywriting

Video editing (mobile/Canva)

Data tracking & KPI reporting

Education

Degree or Diploma in Marketing/Digital Marketing/Communications

Tools

Canva

Adobe Creative Suite

Microsoft Excel/Google Sheets

Job description

GENERAL DESCRIPTION

Responsible for planning and executing engaging livestream sessions and developing high-quality digital content to support e-commerce sales, brand awareness and customer engagement across marketplaces and digital channels. The role combines on-camera hosting, product storytelling, short-form video production, campaign content execution and performance tracking to improve audience reach, traffic and sales conversion.

JOB DESCRIPTION

A. Livestream Hosting & Sales Conversion

Host live-selling sessions on TikTok Shop and other relevant e-commerce platforms according to the approved livestream schedule. Prepare livestream run sheets, product highlights, key selling points, promotional mechanics, vouchers and calls to action before each session. Present products confidently and accurately, explain product features and benefits, answer customer questions professionally, and guide viewers towards purchase. Coordinate with the E-Commerce Head, team members, suppliers and relevant stakeholders to confirm product availability, pricing, campaign details and stock information before going live. Encourage engagement through product demonstrations, FAQs, audience interaction and other approved engagement mechanics. Monitor live-session performance, including views, peak concurrent viewers, engagement, clicks, orders and sales, and recommend improvements. Follow approved product claims, brand guidelines, platform policies and applicable healthcare advertising requirements. Refer medical or clinical questions to qualified personnel.

B. Content Development & Production

Develop monthly content plans and maintain a content calendar aligned with campaign priorities, product launches, seasonal trends and business objectives. Research trending topics, platform formats, customer questions and relevant current issues to develop timely, useful and engaging content. Create short-form videos, product demonstrations, educational content, promotional creatives, captions and scripts for TikTok, Shopee, Lazada, the website and other approved channels. Manage content production from concept to publication, including scripting, filming, basic editing, graphic coordination, caption writing and submission for approval. Ensure content is accurate, audience-focused, visually consistent and aligned with KPJ Healthshoppe’s brand identity and approved product information. Optimise titles, captions, hashtags, keywords and product links where relevant to improve discoverability, traffic and engagement. Maintain an organised content library and save final assets, source files and approved versions in the designated shared folder.

C. Campaign & E-Commerce Support

Translate campaign briefs and promotional calendars into platform-ready content and livestream plans. Verify approved prices, promotions, vouchers, stock availability and campaign terms before content publication or livestream sessions. Coordinate with the E-Commerce team on featured SKUs, product links, landing pages and campaign timelines. Support product launches, marketplace campaigns, brand activities and other marketing initiatives as assigned.

D. Reporting & Continuous Improvement

Maintain updated trackers for content status, publication dates, livestream schedules, deliverables and performance results. Prepare weekly and monthly reports on content output, reach, impressions, views, engagement, clicks, traffic, livestream performance and sales contribution where data is available. Review performance insights to identify effective formats, topics, products and hosting approaches, and recommend practical improvements. Meet agreed delivery timelines and livestream commitments, and promptly highlight delays, technical issues or resource requirements.

JOB REQUIREMENT

Education

Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Broadcasting, Multimedia, E-Commerce or a related field. Equivalent practical experience may be considered.

Knowledge & Experience

At least 1–2 years of experience in livestream hosting, content creation, social media, digital marketing or e-commerce is preferred. Experience hosting TikTok Live or other live-selling sessions is an advantage; candidates should be comfortable speaking on camera. Familiarity with TikTok Shop, Shopee, Lazada and website/CMS content management is preferred. Basic understanding of product marketing, customer engagement, e-commerce conversion and content performance metrics.

Skills & Competencies

Confident presentation, communication, product storytelling and audience‑engagement skills. Strong copywriting, content planning and visual communication skills. Able to film and edit short‑form videos using mobile editing tools; Canva and/or Adobe Creative Suite skills are an advantage. Able to use Microsoft Excel or Google Sheets to maintain trackers and prepare KPI reports. Good time management, attention to detail, coordination and ability to manage multiple deadlines. Able to interpret basic performance data and apply insights to improve content and livestream results.

Personal Attributes

Creative, proactive, energetic and commercially aware. Comfortable appearing on camera and engaging with customers professionally. Responsible, organised and committed to content accuracy and quality. Able to work independently while collaborating closely with the E-Commerce Head and internal stakeholders. Flexible to support scheduled livestreams, campaigns and occasional activities outside standard office hours, subject to company arrangements.

KPJ Healthcare Berhad is founded on the vision of being the preferred healthcare provider in the region. We are focused on delivering world‑class quality healthcare services throughout our regional footprint across 5 countries, namely Malaysia, Indonesia, Thailand, Bangladesh, and Australia. We are in search of remarkable people to join us in exploring and discovering better healthcare solutions together. Whether you are a student, a graduate, or an experienced professional, discover the impact you could make with a career at KPJ.