EXECUTIVE, MULTIMEDIA

KPJ Healthcare Berhad; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

KPJ Healthcare Berhad invites a Livestream Host and Content Creator to lead live-selling sessions on TikTok Shop and other platforms, while developing monthly content calendars aligned with campaigns. You will manage content production from concept to publication and help optimise performance across channels.

The role requires 1–2 years in livestreaming, with familiarity in TikTok Shop, Shopee and Lazada. You will collaborate with the E-Commerce team, ensuring accuracy and brand consistency

Qualifications

• 1–2 years in livestream hosting, content creation, social media or digital marketing is preferred.
• Experience hosting TikTok Live or live-selling sessions is advantageous.
• Familiarity with TikTok Shop, Shopee, Lazada and CMS content management.

Responsibilities

• Host live-selling sessions on TikTok Shop and other relevant platforms.
• Develop monthly content plans and maintain a content calendar.
• Translate campaign briefs into platform-ready content and livestream plans.
• Prepare weekly and monthly reports on content output and livestream performance.

Skills

Public speaking

Storytelling

Audience engagement

Copywriting

Content planning

Video editing

Canva

Adobe CC

Excel / Sheets

Time management

Education

Degree or Diploma in Marketing/Digital Marketing

Tools

TikTok Live

CMS

Job description

Responsible for planning and executing engaging livestream sessions and developing high-quality digital content to support e-commerce sales, brand awareness and customer engagement across marketplaces and digital channels. The role combines on-camera hosting, product storytelling, short-form video production, campaign content execution and performance tracking to improve audience reach, traffic and sales conversion.

JOB DESCRIPTION

A. Livestream Hosting & Sales Conversion

• Host live-selling sessions on TikTok Shop and other relevant e-commerce platforms according to the approved livestream schedule.
• Prepare livestream run sheets, product highlights, key selling points, promotional mechanics, vouchers and calls to action before each session.
• Present products confidently and accurately, explain product features and benefits, answer customer questions professionally, and guide viewers towards purchase.
• Coordinate with the E-Commerce Head, team members, suppliers and relevant stakeholders to confirm product availability, pricing, campaign details and stock information before going live.
• Encourage engagement through product demonstrations, FAQs, audience interaction and other approved engagement mechanics.
• Monitor live-session performance, including views, peak concurrent viewers, engagement, clicks, orders and sales, and recommend improvements.
• Follow approved product claims, brand guidelines, platform policies and applicable healthcare advertising requirements. Refer medical or clinical questions to qualified personnel.

B. Content Development & Production

• Develop monthly content plans and maintain a content calendar aligned with campaign priorities, product launches, seasonal trends and business objectives.
• Research trending topics, platform formats, customer questions and relevant current issues to develop timely, useful and engaging content.
• Create short-form videos, product demonstrations, educational content, promotional creatives, captions and scripts for TikTok, Shopee, Lazada, the website and other approved channels.
• Manage content production from concept to publication, including scripting, filming, basic editing, graphic coordination, caption writing and submission for approval.
• Ensure content is accurate, audience-focused, visually consistent and aligned with KPJ Healthshoppe's brand identity and approved product information.
• Optimise titles, captions, hashtags, keywords and product links where relevant to improve discoverability, traffic and engagement.
• Maintain an organised content library and save final assets, source files and approved versions in the designated shared folder.

C. Campaign & E-Commerce Support

• Translate campaign briefs and promotional calendars into platform-ready content and livestream plans.
• Verify approved prices, promotions, vouchers, stock availability and campaign terms before content publication or livestream sessions.
• Coordinate with the E-Commerce team on featured SKUs, product links, landing pages and campaign timelines.
• Support product launches, marketplace campaigns, brand activities and other marketing initiatives as assigned.

D. Reporting & Continuous Improvement

• Maintain updated trackers for content status, publication dates, livestream schedules, deliverables and performance results.
• Prepare weekly and monthly reports on content output, reach, impressions, views, engagement, clicks, traffic, livestream performance and sales contribution where data is available.
• Review performance insights to identify effective formats, topics, products and hosting approaches, and recommend practical improvements.
• Meet agreed delivery timelines and livestream commitments, and promptly highlight delays, technical issues or resource requirements.

JOB REQUIREMENT

Education

Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Broadcasting, Multimedia, E-Commerce or a related field. Equivalent practical experience may be considered.

Knowledge & Experience

• At least 1–2 years of experience in livestream hosting, content creation, social media, digital marketing or e-commerce is preferred.
• Experience hosting TikTok Live or other live-selling sessions is an advantage; candidates should be comfortable speaking on camera.
• Familiarity with TikTok Shop, Shopee, Lazada and website/CMS content management is preferred.
• Basic understanding of product marketing, customer engagement, e-commerce conversion and content performance metrics.

Skills & Competencies

• Confident presentation, communication, product storytelling and audience-engagement skills.
• Strong copywriting, content planning and visual communication skills.
• Able to film and edit short-form videos using mobile editing tools; Canva and/or Adobe Creative Suite skills are an advantage.
• Able to use Microsoft Excel or Google Sheets to maintain trackers and prepare KPI reports.
• Good time management, attention to detail, coordination and ability to manage multiple deadlines.
• Able to interpret basic performance data and apply insights to improve content and livestream results.

Personal Attributes

• Creative, proactive, energetic and commercially aware.
• Comfortable appearing on camera and engaging with customers professionally.
• Responsible, organised and committed to content accuracy and quality.
• Able to work independently while collaborating closely with the E-Commerce Head and internal stakeholders.
• Flexible to support scheduled livestreams, campaigns and occasional activities outside standard office hours, subject to company arrangements.

About KPJ Healthcare Berhad

KPJ Healthcare Berhad is the leading provider of private healthcare services in Malaysia, with a history dating back to 1981 when it introduced the first private specialist hospital in Johor. The Group's core values of Safety, Courtesy, Integrity, Professionalism, and Continuous Improvement drive its integrated network of more than 29 specialist hospitals across Malaysia. Additionally, KPJ has expanded its presence internationally, with hospitals in Indonesia, Bangkok, and Bangladesh, as well as investments in retirement and age-care resorts in Australia and Malaysia.

KPJ's competitive advantage stems from its extensive reach and accessibility throughout the nation, offering a wide range of medical specialist services, some of which are pioneering in the country's healthcare industry. The company also excels in utilizing integrated technology to enhance patient care, including the adoption of Cloud Computing and continuous improvements to the KPJ Clinical Information System (KCIS). Furthermore, KPJ is exploring digitalized medical technology applications in areas such as E-Pharmacy, wearable technology, robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

With over three and a half decades of experience in hospital development and management, KPJ is built on strong fundamentals, positioning it well for the evolving healthcare industry. The company's health tourism segment has experienced significant growth through aggressive marketing strategies, expanding its footprint in various regions.

In addition to hospital-based care, KPJ has made strides in healthcare-related industries, particularly in KPJ Senior Living Care services and Healthcare Education, recognizing their potential for the future due to increasing consumer demand. KPJ hospitals have received recognition from accreditation bodies, ensuring the quality and safety of their services.

The company is committed to giving back to the community and has established a network of Klinik Wakaf An-Nur (KWAN) charity clinics and a Hospital Waqaf An-Nur (HWAN) to provide care to the underprivileged. With 18 KWAN clinics and five mobile clinics, KPJ's efforts have positively impacted over one million patients since 1998.

Overall, KPJ Healthcare Berhad's extensive network, commitment to innovation, and dedication to quality healthcare services and community outreach make it a prominent and trusted player in the private healthcare industry.