Senior Marketing Executive

GT Mart; Kapar; On-site; MYR 45,000 - 78,000; Part time

Job summary

Jora Malaysia is seeking a Marketing professional to develop and execute annual retail/FMCG campaigns, monitor performance, and optimise ROI across outlets. The role includes CRM, loyalty program management, and coordinating with cross-functional teams for smooth execution.

English, Bahasa Malaysia and Mandarin language requirements apply, with a focus on data-driven decision making. Ideal candidate will have 2–3 years in retail/FMCG/digital marketing, strong planning skills, and solid

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Business, Communications or a related field.
• 2–3 years of experience in retail marketing, FMCG marketing, digital marketing, brand support or related fields.
• Required Language(s): English, Bahasa Malaysia, Mandarin (Interaction with Mandarin-Speaking Suppliers)
• Hands-on experience in campaign management, from planning and execution to performance reporting.
• Strong sensitivity to data and numbers, with the ability to analyse campaign performance and ROI.
• Strong planning and time management skills, with the ability to manage multiple campaigns and deadlines.
• Strong attention to detail and ability to follow through from planning to execution and reporting.
• Good understanding of consumer behaviour, marketing trends and promotional activities.
• Good understanding of CRM, loyalty or membership marketing.
• Basic understanding of e-commerce marketing, websites and digital platforms.
• Good understanding of social media platforms such as Facebook, Instagram, TikTok, Threads and XiaoHongShu.

Responsibilities

• Develop and execute the annual retail/FMCG marketing campaign plan.
• Monitor campaign performance, including sales, engagement, redemption and campaign costs.
• Track and analyse campaign ROI to evaluate effectiveness, profitability and cost efficiency.
• Prepare post-campaign reports with key results, ROI and recommendations.
• Identify opportunities to improve campaign performance and maximize ROI.
• Coordinate with Operations, Purchasing and other departments for smooth campaign execution across outlets.
• Conduct outlet audits to ensure campaigns follow approved instructions and POSM guidelines.
• Assist in managing campaign and event budgets for cost efficiency.
• Manage and optimize the Membership App and loyalty program to increase retention, engagement and repeat purchases.
• Plan and execute CRM and membership marketing campaigns through email, SMS, push notifications and in-app promotions.
• Develop member-exclusive campaigns, rewards and promotions to drive loyalty and ROI.
• Analyse member data, purchase behaviour and campaign performance to identify growth opportunities.
• Monitor key membership KPIs, including new members, active members, repeat purchases, redemption rate, member sales and ROI.
• Drive membership acquisition and active member usage across outlets.
• Gather customer feedback and work with relevant teams/vendors to improve the Membership App and loyalty program.
• Plan and execute on-ground activities to support membership acquisition and engagement.
• Prepare regular membership performance reports and recommend improvements based on data and ROI.
• Support the content calendar and ensure timely communication across digital platforms.
• Support social media campaigns, contests and promotional content.
• Ensure marketing campaigns are properly communicated across relevant digital channels.
• Monitor social media performance, including reach, engagement, follower growth and campaign results.
• Support customer enquiries and messages across digital platforms, member apps and e-commerce platforms when required.
• Support e-commerce marketing and in-app delivery promotions to drive acquisition, engagement and retention.
• Stay updated on digital marketing and social media trends and provide relevant marketing ideas.
• Support website, branding, promotional and other marketing projects.
• Conduct market, outlet or customer surveys to gather marketing insights.
• Coordinate with departments, vendors and external partners to ensure projects meet timelines and objectives.

Skills

Campaign management

Data analytics

Planning

CRM & loyalty marketing

Digital marketing

E-commerce basics

Social media knowledge

Education

Diploma/Bachelor’s in Marketing

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Develop and execute the annual retail/FMCG marketing campaign plan.

Monitor campaign performance, including sales, engagement, redemption and campaign costs.

Track and analyse campaign ROI to evaluate effectiveness, profitability and cost efficiency.

Prepare post-campaign reports with key results, ROI and recommendations.

Identify opportunities to improve campaign performance and maximize ROI.

Coordinate with Operations, Purchasing and other departments for smooth campaign execution across outlets.

Conduct outlet audits to ensure campaigns follow approved instructions and POSM guidelines.

Assist in managing campaign and event budgets for cost efficiency.

2. Loyalty & CRM Marketing

Manage and optimize the Membership App and loyalty program to increase retention, engagement and repeat purchases.

Plan and execute CRM and membership marketing campaigns through email, SMS, push notifications and in-app promotions.

Develop member-exclusive campaigns, rewards and promotions to drive loyalty and ROI.

Analyse member data, purchase behaviour and campaign performance to identify growth opportunities.

Monitor key membership KPIs, including new members, active members, repeat purchases, redemption rate, member sales and ROI.

Drive membership acquisition and active member usage across outlets.

Gather customer feedback and work with relevant teams/vendors to improve the Membership App and loyalty program.

Plan and execute on-ground activities to support membership acquisition and engagement.

Prepare regular membership performance reports and recommend improvements based on data and ROI.

Support the content calendar and ensure timely communication across digital platforms.

Support social media campaigns, contests and promotional content.

Ensure marketing campaigns are properly communicated across relevant digital channels.

Monitor social media performance, including reach, engagement, follower growth and campaign results.

Support customer enquiries and messages across digital platforms, member apps and e-commerce platforms when required.

Support e-commerce marketing and in-app delivery promotions to drive acquisition, engagement and retention.

Stay updated on digital marketing and social media trends and provide relevant marketing ideas.

Support website, branding, promotional and other marketing projects.

Conduct market, outlet or customer surveys to gather marketing insights.

Coordinate with departments, vendors and external partners to ensure projects meet timelines and objectives.

What We're Looking For

Diploma or Bachelor’s Degree in Marketing, Business, Communications or a related field.

2–3 years of experience in retail marketing, FMCG marketing, digital marketing, brand support or related fields.

Required Language(s) : English, Bahasa Malaysia, Mandarin (Interaction with Mandarin-Speaking Suppliers)

Hands-on experience in campaign management, from planning and execution to performance reporting.

Strong sensitivity to data and numbers, with the ability to analyse campaign performance and ROI.

Strong planning and time management skills, with the ability to manage multiple campaigns and deadlines.

Strong attention to detail and ability to follow through from planning to execution and reporting.

Good understanding of consumer behaviour, marketing trends and promotional activities.

Good understanding of CRM, loyalty or membership marketing.

Basic understanding of e-commerce marketing, websites and digital platforms.

Good understanding of social media platforms such as Facebook, Instagram, TikTok, Threads and XiaoHongShu.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .