EXECUTIVE, ADVERTISING & PROMOTION

PKNS Real Estate Sdn Bhd (PREC); Bandar Baru Bangi; On-site; MYR 40,000 - 70,000; Full time

Job summary

PKNS Real Estate Sdn. Bhd. (PREC) seeks an Advertising and Promotion Executive to lead campaigns that drive footfall, tenant sales, and brand presence at Kompleks PKNS Bangi.

The role requires a marketing degree, 2–4 years in marketing or retail mall marketing, and strong digital skills across Facebook, Instagram, TikTok, and LinkedIn, with budget control and vendor negotiation abilities.

Qualifications

• Possess at least a Degree in Marketing, Advertising, Mass Communication, Business Studies, or an equivalent field
• 2–4 years hands-on experience in marketing, event management, digital marketing, or retail/shopping mall marketing
• Proficient in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn) and digital ad tools
• Basic knowledge of graphic design software or video editing is a bonus
• Excellent verbal and written communication in Bahasa Malaysia and English

Responsibilities

• Plan and execute integrated marketing campaigns, promotional events, festive celebrations, and mall activations to increase footfall, tenant sales, and brand awareness
• Manage promotional spaces, roadshows, kiosks, exhibitions, and advertising opportunities to maximize occupancy and revenue
• Develop annual marketing calendars, campaign proposals, event plans, post-event reports, and other marketing documentation
• Conduct market research, competitor benchmarking, and customer trend analysis to identify new marketing opportunities and improve campaign effectiveness
• Build and maintain strong relationships with tenants, vendors, agencies, sponsors, and internal stakeholders
• Collaborate with retail tenants to develop joint promotions, product launches, and marketing campaigns that drive customer engagement and sales
• Identify and secure strategic partnerships and sponsorship opportunities to enhance mall events and marketing initiatives
• Manage the mall's social media platforms through content planning, content creation, community engagement, and digital advertising campaigns
• Coordinate marketing communications across digital, print, and on-site media to ensure consistent brand messaging
• Monitor digital campaign performance and recommend improvements to increase reach and engagement

Skills

Marketing strategy

Event management

Digital marketing

Social media

Vendor negotiation

Education

Bachelor's degree in Marketing/Advertising/Mass Communication/Business Studies

Tools

Canva

Photoshop

Job description

As a key member of our team, your primary goal is to act as the bridge connecting our mall, our tenants, and our shoppers. You will lead initiatives to bring more visitors through our doors, boost sales for our retail partners, elevate our brand image, and ensure every customer leaves with a great experience. All while driving sustainable income growth for Kompleks PKNS Bangi.

Key responsibilities

Plan and execute integrated marketing campaigns, promotional events, festive celebrations, and mall activations to increase footfall, tenant sales, and brand awareness

Manage promotional spaces, roadshows, kiosks, exhibitions, and advertising opportunities to maximize occupancy and revenue

Develop annual marketing calendars, campaign proposals, event plans, post-event reports, and other marketing documentation

Conduct market research, competitor benchmarking, and customer trend analysis to identify new marketing opportunities and improve campaign effectiveness

Build and maintain strong relationships with tenants, vendors, agencies, sponsors, and internal stakeholders

Collaborate with retail tenants to develop joint promotions, product launches, and marketing campaigns that drive customer engagement and sales

Identify and secure strategic partnerships and sponsorship opportunities to enhance mall events and marketing initiatives

Manage the mall's social media platforms through content planning, content creation, community engagement, and digital advertising campaigns

Coordinate marketing communications across digital, print, and on-site media to ensure consistent brand messaging

Monitor digital campaign performance and recommend improvements to increase reach and engagement

About you

Possess at least a Degree in Marketing, Advertising, Mass Communication, Business Studies, or an equivalent field

Minimum 2-4 years of hands-on experience in marketing, event management, digital marketing, or retail/shopping mall marketing

Proficient in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn) and digital ad tools

Basic knowledge of graphic design software (e.g.\"Canva, Photoshop\") or video editing is a bonus

Excellent verbal and written communication skills in Bahasa Malaysia and English

Proven ability to pitch ideas, negotiate with vendors, and build long-term partnerships

Able to read basic data reports, track campaign performance, and control budgets effectively

High attention to detail with a creative flair for designing engaging customer experiences

PKNS Real Estate Sdn. Bhd. (PREC) was founded on 26th March 2012 as a special entity to maintain the commercial assets of Selangor State Development Corporation (PKNS) and turn them into high yielding-properties. PREC intends to help boost cash flow and yields from its commercials assets and also streamline asset management and operations.

The company's diversified real estate portfolio primarily includes investment, asset management, retail management, and advisory. PREC leverages of significant asset base, human resources development and management, real estate domain knowledge, product design and development capabilities; and extensive market network to manage real estate and services.

Our Mission:

We are committed to creating enjoyable real estate transactions through the efforts of the most dedicated professionals supported by innovative programs, tools and management. We also hold ourselves responsible for delivering innovative and efficient business plans as every day a variety of new investments.

Our Vision:

To be a leading global and world class company in developing ideal investment opportunities and innovative real estate solutions that enriches people and communities through high-quality real estate products and services.

Our Assets:

SACC Mall

Wisma Yakin

PKNS Real Estate Sdn. Bhd. (PREC) was founded on 26th March 2012 as a special entity to maintain the commercial assets of Selangor State Development Corporation (PKNS) and turn them into high yielding-properties. PREC intends to help boost cash flow and yields from its commercials assets and also streamline asset management and operations.

The company's diversified real estate portfolio primarily includes investment, asset management, retail management, and advisory. PREC leverages of significant asset base, human resources development and management, real estate domain knowledge, product design and development capabilities; and extensive market network to manage real estate and services.

Our Mission:

We are committed to creating enjoyable real estate transactions through the efforts of the most dedicated professionals supported by innovative programs, tools and management. We also hold ourselves responsible for delivering innovative and efficient business plans as every day a variety of new investments.

Our Vision:

To be a leading global and world class company in developing ideal investment opportunities and innovative real estate solutions that enriches people and communities through high-quality real estate products and services.

What can I earn as an Advertising and Promotion Executive