Executive, Marketing Communications

Sourceo Pte Ltd; Johor Bahru; On-site; MYR 60,000 - 90,000; Full time

Job summary

Jora Malaysia is seeking a Marketing Communications Executive to support planning, development and execution of marketing campaigns to drive footfall, tenant sales and shopper engagement. The role also manages the mall's digital presence and provides timely reporting on campaign performance.

This role requires hands-on campaign execution, social media management and effective coordination with tenants and agencies to deliver integrated promotions and events at Johor Bahru City Square Mall.

Qualifications

• Diploma or Degree in Marketing, Communications or related field.
• 5 years of relevant experience in retail, mall or agency environment.
• Strong execution skills with attention to detail.
• Familiar with social media platforms and basic analytics tools.
• Good communication and coordination skills.

Responsibilities

• Campaign Development & Execution: assist planning and execution of marketing campaigns, events and promotions.
• Social Media & Digital Management: manage mall social platforms and schedule content.
• Reporting & Analysis: track campaign performance and provide insights.
• Stakeholder & Tenant Coordination: liaise with tenants and partners for joint promotions.
• Administrative & Operational Support: procurement, documentation and ad-hoc tasks.

Skills

Social media management

Analytics tools

Communication

Coordination

Attention to detail

Education

Diploma or Degree in Marketing, Communications or related field

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The Marketing Communications Executive supports the planning, development and execution of marketing campaigns and promotional activities to drive footfall, tenant sales and shopper engagement. The role also manages the mall's digital presence and provides timely reporting on campaign performance.

Job Summary

The Marketing Communications Executive supports the planning, development and execution of marketing campaigns and promotional activities to drive footfall, tenant sales and shopper engagement. The role also manages the mall's digital presence and provides timely reporting on campaign performance.

Key Responsibilities

1. Campaign Development & Execution

• Assist in the planning and execution of marketing campaigns, events and promotional activities in line with the mall's annual marketing calendar.
• Coordinate with internal teams, tenants, agencies and vendors to ensure smooth implementation of campaigns.
• Support on-ground execution including setup, operations and post-event teardown.
• Ensure campaigns are executed within approved budgets and timelines.

2. Social Media & Digital Management

• Manage and update the mall's social media platforms (e.g. Facebook, Instagram, TikTok)
• Plan and schedule content in line with campaign objectives and brand guidelines
• Monitor engagement, respond to enquiries and manage community interactions in a timely manner
• Work with designers and agencies to produce relevant and engaging content

3. Reporting & Analysis

• Track and compile campaign performance including footfall, sales (where applicable), and digital metrics
• Prepare regular reports on campaign effectiveness and social media performance
• Provide insights and recommendations to improve future campaigns

4. Stakeholder & Tenant Coordination

• Liaise with tenants to support their participation in mall campaigns and promotions.
• Assist in coordinating joint promotions, vouchers, and marketing tie-ups.
• Maintain good working relationships with tenants and external partners.

5. Administrative & Operational Support

• Assist in procurement processes including quotation requests, vendor coordination and invoice processing
• Maintain proper documentation for campaigns, reports and approvals
• Support any ad-hoc marketing or operational tasks as required

Key Requirements

Job Location: Johor Bahru City Square Mall.

• Diploma or Degree in Marketing, Communications or related field
• 5 years of relevant experience, preferably in retail, mall or agency environment
• Strong execution skills with attention to detail
• Familiar with social media platforms and basic analytics tools
• Good communication and coordination skills
• Able to work weekends and public holidays when required for events