Assistant Manager, Marketing

Asian Pac Holdings; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Asian Pac Holdings Bhd in Malaysia is seeking an experienced Marketing Manager to lead branding, campaigns, and loyalty initiatives for our shopping malls. You will design and execute plans to boost footfall, tenant sales, and overall mall visibility.

The role requires strong digital marketing, analytics, and leadership to coordinate with tenants, operations, leasing, and external partners. You will manage budgets, produce dashboards, and drive customer engagement through innovative campaigns.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 7 years of relevant experience in marketing, preferably in shopping malls or retail.
• Proven track record in developing and executing successful marketing campaigns and loyalty programs.
• Strong knowledge of digital marketing, social media engagement, and consumer analytics.
• Excellent leadership, communication, and stakeholder management skills.

Responsibilities

• Develop, implement, and monitor marketing plans.
• Establish brand positioning and campaigns to drive footfall, tenant sales, and mall visibility.
• Conduct market research to identify consumer trends and competitive activities to inform strategy.
• Conceptualize and execute promotional campaigns, festive events, and retail activations.
• Collaborate with tenants and external partners to co-create marketing opportunities.
• Oversee creative direction, advertising, PR, and digital content development.
• Develop an Imago Malls customer loyalty program
• Develop strategies to drive membership sign-ups, engagement, and retention.
• Track program performance and implement initiatives to maximize customer lifetime value.
• Work closely with Leasing to align marketing efforts with tenant mix strategies.
• Partner with Operations and Project teams to support retail management
• Build strong tenant relationships and provide marketing support to enhance tenant performance.
• Prepare marketing reports, campaign evaluations, and performance dashboards.
• Manage marketing budgets efficiently to maximize ROI.
• Present updates and recommendations to the Centre Manager and Head of Malls Division.

Skills

Digital marketing

Brand management

Campaign planning

Stakeholder management

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

MS Office

Marketing platforms

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Asian Pac Holdings Bhd' is a leading real estate company with a strong presence in Malaysia. Our mission is to create value for our clients by providing exceptional commercial property management and leasing services. With a team of dedicated professionals and a commitment to innovation, we are well-positioned to help our clients achieve their goals.

What we offer

At Asian Pac Holdings Bhd', we prioritise the well-being and growth of our employees. In addition to a competitive salary, we offer a range of benefits, including:

• Opportunities for professional development and career advancement
• Team-building activities and social events to foster a collaborative work culture

What you'll be doing

• Develop, implement, and monitor marketing plans
• Establish brand positioning and campaigns to drive footfall, tenant sales, and overall mall visibility.
• Conduct market research to identify consumer trends and competitive activities to inform strategy.
• Conceptualize and execute promotional campaigns, festive events, and retail activations.
• Collaborate with tenants and external partners to co-create marketing opportunities.
• Oversee creative direction, advertising, PR, and digital content development.
• To develop an Imago Malls customer loyalty program
• Develop strategies to drive membership sign-ups, engagement, and retention.
• Track program performance and implement initiatives to maximize customer lifetime value.
• Work closely with Leasing to align marketing efforts with tenant mix strategies.
• Partner with Operations and Project teams to support retail management
• Build strong tenant relationships and provide marketing support to enhance tenant performance.
• Prepare marketing reports, campaign evaluations, and performance dashboards.
• Manage marketing budgets efficiently to maximize ROI.
• Present updates and recommendations to the Centre Manager and Head of Malls Division.

What we're looking for

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 7 years of relevant experience marketing, preferably in shopping malls, retail, or consumer-focused industries.
• Proven track record in developing and executing successful marketing campaigns and loyalty programs.
• Strong knowledge of digital marketing, social media engagement, and consumer analytics.
• Excellent leadership, communication, and stakeholder management skills.
• Creative thinker with the ability to translate ideas into impactful campaigns.
• Proficiency in Microsoft Office and marketing tools/platforms.