EXECUTIVE MARKETING

Fatmama Bakery Sdn Bhd; Johor Bahru; On-site; MYR 56,000 - 84,000; Full time

Job summary

Fatmama Bakery Sdn Bhd is seeking a dedicated Marketing professional to plan and execute campaigns, manage social media, and coordinate events and retail promotions. The role supports online and offline channels, mall promotions, and collaboration with partners to boost brand awareness and sales.

The candidate should have a marketing-related degree and 2–3 years of experience, with strong content creation and平台 utilization across Facebook, Instagram and TikTok.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication or a related field.
• Minimum 2–3 years of experience in marketing, digital marketing, FMCG, retail or a related industry.
• Experience in social media management and content creation is an advantage.
• Good knowledge of Facebook, Instagram, TikTok and other digital marketing platforms.
• Creative, proactive and able to generate new marketing ideas.
• Good communication, coordination and interpersonal skills.
• Able to work independent and as part of a team.
• Good time management and organizational skills.
• Proficient in Microsoft Office.
• Knowledge of Canva, CapCut or other content creation tools.

Responsibilities

• Plan and execute Marketing Campaigns, promotions and product launches.
• Conduct Market Research on customer preferences, competitors, products and market trends.
• Plan and coordinate marketing activities, roadshows, exhibitions and promotional events.
• Coordinate online promotions, campaigns and product listings across channels.
• Monitor online customer engagement and report performance.
• Collaborate with Sales, Operations and other departments to support business objectives.
• Create engaging content including posts, videos, reels and promotional materials.

Skills

Social media management

Content creation

Communication

Coordination

Interpersonal skills

Time management

Organizational skills

Microsoft Office

Education

Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication or related field

Tools

Canva

CapCut

Microsoft Office

Job description

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Responsible for planning, executing and monitoring marketing activities to increase brand awareness, customer engagement and sales. The role will support both online and offline marketing campaigns, social media management, promotional activities and events.

Key responsibilities

• 1. Marketing Campaigns

  Plan and execute marketing campaigns, promotions and product launches.

  Assist in developing marketing strategies to increase sales and brand awareness.

  Coordinate promotional campaigns across online and offline channels.

  Monitor campaign performance and prepare reports on results.

  Survey potential collaboration brand partner.

• 2. Market Research

  Conduct market research on customer preferences, competitors, products and market trends.

  Monitor competitors' marketing activities, pricing and promotions.

  Provide recommendations based on market findings and customer feedback.

• 3. Events & Retail Promotions

  Plan and coordinate marketing activities, roadshows, exhibitions, booths and promotional events.

  Liaise with malls, event organizers, vendors and business partners.

  Assist with event setup, promotional materials and campaign execution.

  Monitor event performance and provide post-event reports.

  Support marketing activities for online sales channels such as website, Shopee, TikTok Shop and other e-commerce platforms.

  Coordinate online promotions, campaigns and product listings.

  Monitor online customer engagement.

  Work closely with the Sales and Operations teams to support business objectives.

  Plan and prepare engaging content including posts, videos, reels and promotional materials.

  Monitor social media trends and identify opportunities to increase customer engagement.

  Coordinate with designers, content creators and external vendors when required.

  Assist with paid advertising campaigns and monitor performance.

  Survey potential platform to spread advertising campaigns.

• 7. Coordination & Reporting

  Work closely with Sales, Operations, Production and other departments to ensure smooth execution of marketing activities.

  Maintain proper records of marketing campaigns, expenses and promotional materials.

  Prepare weekly/monthly marketing reports and performance updates.

  Perform other marketing-related duties assigned by management.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication or a related field.
• Minimum 2–3 years of experience in marketing, digital marketing, FMCG, retail or a related industry.
• Experience in social media management and content creation is an advantage.
• Good knowledge of Facebook, Instagram, TikTok and other digital marketing platforms.
• Creative, proactive and able to generate new marketing ideas.
• Good communication, coordination and interpersonal skills.
• Able to work independent and as part of a team.
• Good time management and organizational skills.
• Proficient in Microsoft Office.
• Knowledge of Canva, CapCut or other content creation tools.