Executive, Marketing Communication

Sime Darby Property CapitaLand (Melawati Mall) Sdn. Bhd; Gombak; On-site; MYR 50,000 - 70,000; Full time

Job summary

Sime Darby Property CapitaLand (Melawati Mall) Sdn. Bhd in Gombak, Selangor is seeking a marketing professional to plan and execute campaigns, events, and PR initiatives to drive shopper traffic and brand awareness.

The role requires building strong relationships with tenants and partners, managing digital platforms, and identifying sponsorships, while ensuring SOP compliance and thorough documentation.

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Public Relations, or related discipline.
• Minimum 3 years of relevant working experience in retail malls, property, events, advertising, or related industries.
• Good command of written and spoken English and Bahasa Malaysia; additional languages are a plus.
• Strong interpersonal, networking, communication, and negotiation skills.
• Resourceful, proactive, and detail-oriented with the ability to manage multiple tasks in a fast-paced environment.
• Strong planning, coordination, and event management skills.
• Familiar with digital marketing and social media platforms.
• Proficient in Microsoft Office applications.
• Able to work independently as well as collaboratively in a team environment.

Responsibilities

• Support the planning and execution of marketing campaigns, promotional activities, events, and public relations initiatives to drive shopper traffic and enhance brand awareness.
• Market and secure leasing of promotional spaces, exhibition areas, kiosks, push carts, and advertising spaces within the mall.
• Build and maintain good relationships with tenants, exhibitors, media partners, agencies, vendors, and other stakeholders.
• Coordinate and ensure promotional displays, exhibitions, and events are executed according to company standards and SOPs.
• Manage and update the mall's digital platforms, including website and social media channels, while monitoring customer engagement and feedback.
• Identify and secure strategic partnerships, sponsorships, and collaboration opportunities for marketing activities.
• Assist in the preparation of marketing materials, press releases, promotional collaterals, agreements, reports, and related documentation.
• Monitor market trends, digital innovations, and industry developments, and recommend new ideas to enhance marketing effectiveness.
• Support loyalty programmes, customer engagement initiatives, and mall-wide campaigns.
• Ensure that the process is done in compliance with FAL and SOP.
• Ensure completion of the relevant documentation and tracking.
• Perform any other duties assigned by the superior from time to time.

Skills

Event planning

Digital marketing

Interpersonal skills

Negotiation

Multitasking

Education

Diploma or Degree in Marketing, Mass Communication, Public Relations, or related discipline

Tools

Microsoft Office

Job description

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Sime Darby Property CapitaLand (Melawati Mall) Sdn. Bhd – Gombak, Selangor

Support the planning and execution of marketing campaigns, promotional activities, events, and public relations initiatives to drive shopper traffic and enhance brand awareness.

Market and secure leasing of promotional spaces, exhibition areas, kiosks, push carts, and advertising spaces within the mall.

Build and maintain good relationships with tenants, exhibitors, media partners, agencies, vendors, and other stakeholders.

Coordinate and ensure promotional displays, exhibitions, and events are executed according to company standards and SOPs.

Manage and update the mall's digital platforms, including website and social media channels, while monitoring customer engagement and feedback.

Identify and secure strategic partnerships, sponsorships, and collaboration opportunities for marketing activities.

Assist in the preparation of marketing materials, press releases, promotional collaterals, agreements, reports, and related documentation.

Monitor market trends, digital innovations, and industry developments, and recommend new ideas to enhance marketing effectiveness.

Support loyalty programmes, customer engagement initiatives, and mall-wide campaigns.

Ensure that the process is done in compliance with FAL and SOP.

Ensure completion of the relevant documentation and tracking.

Perform any other duties assigned by the superior from time to time.

Job Requirements

• Diploma or Degree in Marketing, Mass Communication, Business Studies, Public Relations, or a related discipline.
• Minimum 3 years of relevant working experience, preferably in retail malls, property, events, advertising, or related industries.
• Good command of written and spoken English and Bahasa Malaysia. Ability to communicate in additional languages will be an added advantage.
• Strong interpersonal, networking, communication, and negotiation skills.
• Resourceful, proactive, and detail-oriented with the ability to manage multiple tasks in a fast-paced environment.
• Strong planning, coordination, and event management skills.
• Familiar with digital marketing, social media platforms, and customer engagement strategies.
• Proficient in Microsoft Office applications.
• Able to work independently as well as collaboratively in a team environment