EXECUTIVE, DIGITAL MARKETING GROWTH & INTELLIGENCE

Ecoworld International; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

EcoWorld invites a forward-thinking Executive, Digital Marketing Growth & Intelligence to lead AI-powered content creation, automate workflows, and optimize performance across social channels in Malaysia.

You'll shape campaigns from concept to publish, monitor outcomes, and identify new tools and trends to accelerate reach. The role blends creativity with data-driven routines in a dynamic environment.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Media, Branding, or related discipline.
• 1–2 years of working experience in digital marketing, content creation, or related field.
• Hands-on experience with AI content generation tools and digital marketing platforms.

Responsibilities

• AI-Driven Content Creation: UtilizeGenerative AI tools to create videos, visuals, and marketing assets for social media.
• Digital Campaign Execution: Manage end-to-end campaign execution from concept to publish.
• Workflow Automation & Optimization: Research and implement AI automation solutions to streamline marketing processes.
• Trend Intelligence & Innovation: Monitor emerging social media trends and AI technologies.
• Performance Monitoring & Reporting: Analyze metrics and optimize assets based on engagement and algorithm performance.

Skills

AI Content Generation

Digital Campaign Management

Automation Workflow Management

Multimedia Editing

Education

Bachelor’s Degree in Marketing or related discipline

Tools

Midjourney

HeyGen

Adobe Firefly

ChatGPT

Runway

Adobe Creative Suite

Canva

CapCut

Premiere Pro

Zapier

n8n

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Role Summary The Executive, Digital Marketing Growth & Intelligence is responsible for driving digital marketing execution through AI-powered content creation, automation workflows, and performance optimization. The role combines creativity and technology to scale digital campaigns, improve operational efficiency, and enhance audience engagement across multiple digital platforms.

Key Outcomes

• AI-Driven Content Production – Deliver high-quality AI-assisted creative assets for digital campaigns.
• Digital Campaign Execution – Execute digital marketing campaigns efficiently across platforms.
• Workflow Automation – Improve operational productivity through AI and automation solutions.
• Trend & Technology Intelligence – Identify emerging trends, tools, and AI innovations for marketing growth.
• Performance Optimization – Ensure content and campaigns are optimized for engagement and platform performance.

Key Responsibilities

• 1. AI-Driven Content Creation Utilize Generative AI tools to create videos, visuals, and marketing assets for social media and digital platforms. Develop platform-specific content for Instagram, TikTok, Facebook, LinkedIn, and YouTube. Support creative ideation and production using AI-assisted workflows.
• 2. Digital Campaign Execution Manage end-to-end campaign execution from conceptualization to publishing. Coordinate creative development, editing, scheduling, and content deployment. Ensure campaign deliverables are aligned with branding and marketing objectives.
• 3. Workflow Automation & Optimization Research and implement AI automation solutions to streamline marketing processes. Explore tools that improve efficiency in content production, reporting, and digital operations. Support integration of automation workflows into day-to-day marketing execution.
• 4. Trend Intelligence & Innovation Monitor emerging social media trends, platform updates, and AI technologies. Experiment with new digital tools and content formats to improve engagement and reach. Provide recommendations on innovative strategies to enhance digital growth.
• 5. Performance Monitoring & Reporting Analyze campaign and content performance metrics across platforms. Optimise assets based on engagement trends, algorithm performance, and audience behaviour. Prepare reports and insights to support digital marketing improvements.

Core Competencies & Technical Expertise

1. Technical Competencies AI Content Generation – Proficient in utilizing Generative AI tools for content creation and creative production. Digital Campaign Management – Executes digital campaigns effectively across multiple platforms. Automation Workflow Management – Supports process optimization through automation tools and AI workflows. Multimedia Editing – Skilled in video editing, image editing, and creative asset production.
2. Functional / Job Competencies Creative Thinking – Combines creativity with technology to develop engaging digital content. Analytical Skills – Uses performance insights and data to optimize marketing outcomes. Communication – Communicates ideas and campaign updates effectively with stakeholders. Adaptability – Keeps up with rapidly evolving digital trends and AI technologies. Quality Execution – Delivers campaigns and creative assets accurately and within timelines. Collaboration – Works effectively with internal teams, agencies, and creative partners.

Qualifications & Experience

Educational Background Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Media, Branding, or related discipline.

Experience Requirements 1–2 years of working experience in digital marketing, content creation, or related field. Hands-on experience with AI content generation tools and digital marketing platforms. Familiarity with automation workflows and social media management tools. Experience in video editing, content production, or creative asset development is an added advantage.

Preferred Tools & Platforms

• Generative AI Tools: Midjourney, HeyGen, Adobe Firefly, ChatGPT, Runway, or similar.
• Editing Tools: Adobe Creative Suite, Canva, CapCut, Premiere Pro.
• Social Platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube.
• Automation Platforms: Zapier, n8n, or equivalent.

We truly appreciate your interest and always look forward to meeting great people who’d like to work with us!

Join EcoWorld in Creating Tomorrow & Beyond At EcoWorld, we are more than just a property developer; we are creators of thriving, sustainable communities. With over a decade of experience, our commitment to excellence drives us to build exceptional spaces and contribute to a better, greener future. Experience a vibrant and forward-thinking workplace where efficiency and creativity are celebrated. EcoWorld fosters professional growth and offers a challenging yet rewarding environment where you can make a difference. We embrace technology and digital innovation to remain at the forefront of Malaysia’s real estate industry. So, if you’re passionate about sustainability and progress, EcoWorld is the perfect place for you. Join Team EcoWorld and start your journey towards Creating Tomorrow & Beyond.