AI-Driven Marketing Executive

Eco World Development Group Berhad

Iskandar Puteri

On-site

MYR 60,000 - 90,000

Full time

14 days+

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Job summary

Eco World Development Group Berhad is seeking an Executive, Marketing to plan and drive integrated marketing initiatives that strengthen brand presence and engagement across digital and offline channels.

You will craft social content, EDMs and presentations, leverage AI-powered tools for ideation and optimization, and collaborate with internal teams and partners to ensure timely delivery and measurable ROI.

Qualifications

Bachelor's degree in Marketing, Mass Communications, Business Administration or related field.
Professional digital marketing or analytics certification is a plus.
Experience with AI tools and marketing automation is preferred.

Responsibilities

Plan and execute marketing campaigns across digital and offline channels.
Develop and coordinate marketing content including social media, EDMs, website and presentations.
Utilize AI tools for content ideation, copywriting and campaign optimization.
Identify opportunities to automate repetitive marketing activities.
Manage social media, monitor engagement and trends.
Support events, launches and promotional programmes.
Conduct market and competitor research to identify trends.
Track campaign performance and prepare regular reports and insights.
Coordinate with agencies, vendors and creative partners for timely delivery.
Maintain brand guidelines and consistency across materials.
Assist with budget tracking and procurement-related activities.
Explore new digital, AI and automation tools to improve productivity.