ASSISTANT MANAGER, DIGITAL MARKETING GROWTH & INTELLIGENCE

ECO WORLD PROJECT MANAGEMENT SDN BHD; Malaysia; On-site; MYR 60,000 - 80,000; Full time

Job summary

ECO WORLD PROJECT MANAGEMENT SDN BHD is looking for an Assistant Manager in Digital Marketing Growth & Intelligence. This role involves managing digital marketing operations, overseeing social media performance, and implementing AI-driven content initiatives to enhance EcoWorld’s branding and audience engagement.

The ideal candidate will possess a Bachelor’s degree in Marketing and have 3–5 years of relevant experience. This position is pivotal in coordinating digital campaigns and optimizing marketing workflows.

Qualifications

• 3–5 years of experience in digital marketing or social media roles.
• Experience supporting brand campaigns and digital activations preferred.

Responsibilities

• Manage and execute integrated digital marketing campaigns.
• Oversee EcoWorld’s digital and social media platforms.
• Monitor campaign performance and prepare regular reports.

Skills

Digital Campaign Management

Social Media Strategy

AI Marketing Applications

Performance Monitoring

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics

Canva

Job description

Role Summary

Assistant Manager, Digital Marketing Growth & Intelligence is responsible for managing digital marketing operations, social media performance, AI-enabled content initiatives, and automation execution to strengthen EcoWorld’s digital presence and support branding objectives. The role works closely with branding and Business Units to execute integrated digital campaigns and enhance audience engagement.

Key Outcomes

• Strong Multi-Platform Digital Presence
• Effective Digital Amplification for Branding Initiatives
• AI-Enhanced Marketing Execution
• Improved Digital Engagement & Reach
• Streamlined Automation Workflows
• Optimized Campaign Performance

Key Responsibilities

1. Digital Campaign Management
   • Manage and execute integrated digital marketing campaigns across social media, paid media, and digital platforms.
   • Coordinate campaign timelines, content calendars, and deliverables to ensure smooth execution.
   • Support branding, placemaking, launches, and Group-wide initiatives through strategic digital amplification.
2. Social Media & Content Strategy
   • Oversee day-to-day management of EcoWorld’s digital and social media platforms.
   • Develop platform-specific content strategies to improve audience engagement and brand consistency.
   • Work closely with content creators, designers, and agencies to produce impactful digital content.
3. AI-Enhanced Marketing Execution
   • Leverage Generative AI tools to improve efficiency in content ideation, copywriting, video creation, and digital storytelling.
   • Explore and implement AI solutions to enhance campaign performance and operational productivity.
   • Ensure AI-generated content aligns with brand standards and communication objectives.
4. Marketing Automation & Workflow Coordination
   • Coordinate automation workflows for reporting, content scheduling, lead nurturing, and campaign optimization.
   • Support integration of automation tools and digital systems to improve operational efficiency.
   • Identify opportunities to streamline repetitive marketing processes through automation.
5. Performance Monitoring & Insights
   • Monitor campaign performance, digital engagement, and audience growth metrics across platforms.
   • Prepare regular reports, dashboards, and insights to support optimization and decision-making.
   • Recommend actionable improvements based on performance analytics and market trends.
6. Stakeholder & Agency Coordination
   • Liaise with internal teams, Business Units, agencies, and external partners to ensure alignment on digital initiatives.
   • Support cross-functional collaboration for integrated branding and campaign activities.
   • Ensure timely delivery and quality control of digital marketing assets.

Core Competencies & Technical Expertise

• Digital Campaign Management
• Social Media Strategy
• AI Marketing Applications
• Content Planning & Coordination
• Marketing Analytics & Reporting
• Automation Workflow Coordination
• Project Management
• Cross-Functional Collaboration

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Branding, Digital Media, or related field.
• 3–5 years of experience in digital marketing, social media, or integrated marketing roles.
• Experience supporting brand campaigns and digital activations preferred.

Preferred Tools & Experience

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics / Looker Studio
• Canva / Adobe Creative Suite
• ChatGPT / Generative AI Platforms
• Automation Platforms (e.g., Zapier, Make, SleekFlow)
• Social Listening & Analytics Tools
• CRM & Lead Management Platforms