EXECUTIVE, MARKETING

Ipoh Specialist Hospital; Ipoh; On-site; MYR 30,000 - 50,000; Full time

Job summary

Ipoh Specialist Hospital is seeking a Marketing Executive responsible for driving business development initiatives and executing effective sales and promotional strategies. Your role involves increasing brand awareness, attracting new clients, and maintaining relationships.

Qualified candidates should have a Bachelor's degree in a relevant field and 2–4 years of marketing experience, ideally in healthcare. Proficiency in digital marketing tools and excellent communication skills are essential for success.

Qualifications

• Minimum 2–4 years of working experience in marketing, preferably in the healthcare industry.
• Strong understanding of branding, public relations, and digital marketing techniques.
• Familiarity with customer relationship management (CRM) systems and market analytics tools.

Responsibilities

• Plan and manage advertising and promotional campaigns across multiple platforms.
• Develop product positioning, packaging, and pricing strategy.
• Monitor and evaluate competitor marketing and sales strategies.

Skills

Excellent command of English

Excellent communication skills

Presentation skills

Proficiency in digital marketing tools

Education

Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related field

Tools

Microsoft Office Suite

CRM systems

Job description

GENERAL DESCRIPTION: Responsible for driving business development initiatives by researching market trends, identifying marketing opportunities, and executing effective sales and promotional strategies. The Marketing Executive plays an important role in increasing brand awareness, attracting new clients, and maintaining strong relationships with key stakeholders.

Job Description

Plan and manage advertising and promotional campaigns across multiple platforms including print, digital, social media, and direct marketing. Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long‑term market share. Evaluate market research and adjust marketing strategy to meet changing market and competitive conditions. Monitor and evaluate competitor marketing and sales strategies, identifying potential threats and opportunities. Establish and maintain a consistent corporate image throughout all product lines, promotional materials and events. Meet with key clients, maintain relationships and negotiate and close deals. Maintain professional internal and external relationships that meet company core values. Represent the organization at events, exhibitions, and industry networking activities as needed.

Education

Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.

Knowledge and Experiences

• Minimum 2–4 years of working experience in marketing, preferably in the healthcare industry.
• Strong understanding of branding, public relations, and digital marketing techniques.
• Familiarity with customer relationship management (CRM) systems and market analytics tools is an advantage.

Skills & Competencies

• Excellent command of English, both written and spoken.
• Excellent communication, presentation, and interpersonal skills.
• Ability to write and edit compelling marketing content.
• Competency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools.
• Proficiency in digital marketing tools (social media management platforms, email marketing, analytics).

Personal Attributes

Energetic, dynamic, and highly motivated. Team player with a positive attitude and adaptability to changing environments.

About KPJ Healthcare Berhad

KPJ Healthcare Berhad is founded on the vision of being the preferred healthcare provider in the region. We are focused on delivering world‑class quality healthcare services throughout our regional footprint across five countries, namely Malaysia, Indonesia, Thailand, Bangladesh, and Australia. We are in search of remarkable people to join us in exploring and discovering better healthcare solutions together. Whether you are a student, a graduate, or an experienced professional, discover the impact you could make with a career at KPJ.