Event Marketing Manager

BYD Malaysia; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

BYD Malaysia is seeking an experienced Events Manager to plan, execute, and assess below-the-line (BTL) campaigns in collaboration with multiple agencies. You will oversee a range of events from roadshows to product launches and auto shows, ensuring alignment with brand objectives.

You will manage budgets, build agency relationships, coordinate with marketing, sales, and product teams, and report on performance using KPIs.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management, or related field.
• Minimum of 5 years' experience in event management or marketing, with BTL emphasis.
• Proven track record of managing product launches, roadshows, and trade shows.
• Strong organizational and multitasking abilities with multiple events.
• Fluent in English and Bahasa Malaysia; Mandarin is an added advantage.
• Creative thinker who develops unique event concepts resonating with audiences.
• High attention to detail ensuring meticulous event planning and execution.

Responsibilities

• Oversee planning, execution, and evaluation of BTL events with agencies.
• Manage events including roadshows, product launches, auto shows, media test drives.
• Build relationships with agencies and vendors; ensure alignment and on-time delivery.
• Develop and manage event budgets; track expenditures.
• Evaluate success via KPIs and attendee feedback; refine strategies.
• Collaborate with marketing, sales, product teams for cohesive messaging.
• Brainstorm innovative event concepts to enhance brand recognition.
• Take charge of on-site operations during events; address issues promptly.
• Prepare post-event reports with successes and recommendations.
• Stay informed about industry trends and event tech.

Skills

Event management

Budget management

Stakeholder management

Multitasking

English

Bahasa Malaysia

Mandarin (adv)

Education

Bachelor's degree in Marketing, Communications, Event Management, or related field

Job description

• Oversee the planning, execution, and evaluation of all below-the-line (BTL) events in collaboration with multiple agencies. Ensure that each event aligns with brand objectives and marketing strategies.
• Manage a variety of events, including but not limited to roadshows, product launch, auto show, media test drives.
• Build and maintain strong relationships with various agencies and vendors. Ensure that all partners are aligned with the event vision and deliver on time and within budget.
• Develop and manage event budgets, tracking expenditures to ensure financial objectives are met without compromising quality.
• Evaluate the success of each event through key performance indicators (KPIs) and attendee feedback. Use insights to refine future strategies and improve overall event execution.
• Work closely with marketing, sales, and product teams to ensure cohesive messaging and branding across all events.
• Brainstorm and implement innovative event concepts that captivate audiences and enhance brand recognition.
• Take charge of on-site operations during events, ensuring that everything runs smoothly and addressing any issues that arise promptly.
• Prepare detailed reports post-event, highlighting successes, areas for improvement, and recommendations for future events.
• Stay informed about industry trends and emerging event technologies to continuously elevate the quality and effectiveness of BTL events.

Requirements:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• Minimum of 5 years of experience in event management or marketing, with a strong emphasis on BTL events.
• Proven track record of successfully managing diverse events such as product launches, roadshows, and trade shows.
• Strong organizational and multitasking abilities, with experience in managing multiple events simultaneously.
• Able to converse in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.
• Ability to think creatively and develop unique event concepts that resonate with target audiences.
• Strong attention to detail, ensuring that all aspects of event planning and execution are meticulously managed.