E-commerce Digital Marketing Specialist

Tec-Do; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

LiveLab, under Tec-Do 2.0, is a global e-commerce service provider delivering livestream operations, ads management and store operations for brands worldwide. We seek a paid traffic specialist to own ROI-driven campaigns across TikTok and Shopee, optimizing spend and GMV.

The role requires 2+ years in paid traffic, fluency in English and Chinese, and strong data analytics to inform targeting and strategy. Collaboration with content and operations teams is essential in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing or related fields.
• At least 2+ years of experience in paid traffic experience, preferably in e-commerce (TikTok/Shopee).
• Full professional proficiency in English and Chinese.
• Familiar with feed ad logic and e-commerce conversion funnels, with hands-on experience in spend and ROI optimization.
• Strong data analysis skills, data-sensitive, and able to drive decisions through data.
• Capable of user profile analysis and audience targeting/strategy optimization.
• Resilient under pressure, highly executable, and able to thrive in a fast-paced environment.

Responsibilities

• Manage paid traffic delivery and optimization for e-commerce operations, taking full ownership of overall ROI and GMV results.
• Analyze target user profiles (age, gender, interests, spending power, etc.) based on product and market insights, and develop precise targeting strategies.
• Independently set up and manage ad accounts (Campaign structuring, bidding, budget control, creative testing and optimization, real-time data monitoring and dynamic strategy adjustments)
• Continuously track core metrics (impressions, clicks, conversions, CPC, ROI, etc.), quickly identify issues, and propose optimization plans.
• Deliver performance review reports (daily/weekly), summarizing delivery models and optimization strategies.
• Collaborate with content, live-streaming, and operations teams to provide creative direction, user insights and adjust traffic allocation based on business rhythms

Skills

Paid traffic management

Data analysis

Audience targeting

English & Chinese

E-commerce

Spend optimization

Education

Bachelor’s degree in Marketing or related field

Tools

TikTok Ads

Shopee Ads

Job description

LiveLab, under Tec-Do 2.0, is a one-stop global e-commerce service provider dedicated to empowering brands worldwide. With offices in 9 countries — including China, the United States, Malaysia, Indonesia, Thailand, Vietnam, Japan, Mexico, and Brazil — LiveLab has successfully served over 80,000 global clients. Our core services cover livestream operations, advertising management, creative content, and store operations, delivering integrated digital commerce solutions. We are proud partners of leading brands such as L’Oréal Group, HEBE Group, O.TWO.O, Skechers, Vevor, Gmeelan, Huawei, Adidas, Garnier and more.

Requirement

• Bachelor’s degree in Marketing or related fields.
• At least 2+ years of experience in of paid traffic experience, preferably in e-commerce (Tiktok/Shopee).
• Full professional proficiency in English and Chinese.
• Familiar with feed ad logic and e-commerce conversion funnels, with hands-on experience in spend and ROI optimization.
• Strong data analysis skills, data-sensitive, and able to drive decisions through data.
• Capable of user profile analysis and audience targeting/strategy optimization.
• Resilient under pressure, highly executable, and able to thrive in a fast-paced environment.

Job Scope

• Manage paid traffic delivery and optimization for e-commerce operations, taking full ownership of overall ROI and GMV results.
• Analyze target user profiles (age, gender, interests, spending power, etc.) based on product and market insights, and develop precise targeting strategies.
• Independently set up and manage ad accounts (Campaign structuring, bidding, budget control, creative testing and optimization, real-time data monitoring and dynamic strategy adjustments)
• Continuously track core metrics (impressions, clicks, conversions, CPC, ROI, etc.), quickly identify issues, and propose optimization plans.
• Deliver performance review reports (daily/weekly), summarizing delivery models and optimization strategies.
• Collaborate with content, live-streaming, and operations teams to provide creative direction, user insights and adjust traffic allocation based on business rhythms