DTC Growth Marketer (Assistant Manager Track)

Nano Wellness Sdn Bhd; Seberang Perai; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Employee wellness benefits

Product allowance

Job summary

Nano Wellness Sdn Bhd is seeking a DTC Growth Marketer to own the full path from ad click to repeat purchase. You will identify where customers drop off—whether in ads, the website, or the offer—and you’ll fix it, test it and guide the team.

This role suits someone with 3–5 years of hands-on DTC or e-commerce growth experience who wants to build toward an Assistant Manager position as results and leadership grow.

Qualifications

• 3–5 years in DTC, e-commerce or performance marketing.
• Hands-on Shopify and CRO experience; you’ve improved a store’s conversion rate.
• Proven Meta Ads results and Google Ads experience.
• Understands how Malaysian buyers shop: mobile-first, price-conscious.
• Willing to coach juniors and take ownership.
• Portfolio or proven results are a plus; anonymise sensitive figures.

Responsibilities

• Plan, execute and optimise Meta (Facebook & Instagram) and Google Ads against ROAS, CPA and contribution margin.
• Audit and optimise our Shopify store: homepage, product pages, cart and checkout.
• Run CRO tests on layout, copy, offers, bundles, trust signals, page speed and mobile UX.
• Analyse funnel drop-off (session -> add to cart -> checkout -> purchase) using GA4, Shopify analytics and heatmaps.
• Build repeat-purchase flows (WhatsApp, email, replenishment reminders) and track LTV.
• Review juniors' ad structures, run the weekly test log and coach on decision-making.
• Report weekly: what we tested, what we learned, what's next.

Skills

DTC growth

Performance marketing

Meta Ads

Google Ads

Shopify

CRO

Team coaching

Tools

GA4

Shopify Analytics

Heatmaps

Job description

Join Nano Wellness Sdn Bhd as a DTC Growth Marketer and own the full path from ad click to repeat purchase. We get the traffic. Now we need someone who can find where we lose customers, whether that's the ad, the website or the offer. Then you fix it, test it and guide the team how.

This role suits someone with 3-5 years of hands-on DTC or e-commerce growth experience who wants to build toward an Assistant Manager position as results and leadership grow.

What You'll Be Doing

Traffic

Plan, execute and optimise Meta (Facebook & Instagram) and Google Ads against ROAS, CPA and contribution margin

Test new channels such as TikTok Shop, affiliates and KOL/KOC

Website & Conversion (core part of the role)

Audit and optimise our Shopify store: homepage, product pages, cart and checkout

Run CRO tests on layout, copy, offers, bundles, trust signals, page speed and mobile UX

Analyse funnel drop-off (session -> add to cart -> checkout -> purchase) using GA4, Shopify analytics and heatmaps

Raise AOV and conversion rate

Brief and review landing page content so it matches ad messaging

Retention

Build repeat-purchase flows (WhatsApp, email, replenishment reminders)

Track LTV and repurchase rate

Team

Review the juniors' ad structures, run the weekly test log and coach on decision-making

Report weekly: what we tested, what we learned, what's next

What We're Looking For

3-5 years in DTC, e-commerce or performance marketing

Hands-on Shopify and CRO experience. You have improved a store's conversion rate and can show the before and after

Proven Meta Ads results and Google Ads

Understands how Malaysian buyers shop: mobile-first, trust-sensitive and price-conscious

Willing to coach juniors and take ownership

Portfolio or proven results are a plus. Case studies, before/after screenshots, campaign dashboards or CRO test results all count. You can anonymise sensitive figures.

Nice to Have

Health, wellness or FMCG experience

WhatsApp or email automation, TikTok Shop, affiliate experience

A portfolio showing campaigns you've scaled or websites you've improved (links, screenshots or a short deck)

What We Offer

Opportunity to grow into an Assistant Manager role based on performance and leadership

Real ownership over DTC strategy and budget

Performance incentives tied to DTC results

Direct access to management, working across multiple product lines and channels

Employee wellness benefits and product allowance