Senior Executive Marcom

Swiss-Garden International Hotels, Resorts & Inns (A member of OSK Group); Genting Highlands; On-site; MYR 120,000 - 180,000; Full time

Job summary

Swiss-Garden International Hotels, Resorts & Inns in Genting Highlands, Pahang invites a Senior Executive Marcom to shape our marketing communications strategy and elevate brand presence across markets. You will drive integrated campaigns, oversee content across channels, and partner with agencies to deliver impactful messaging.

The role requires 5–7 years in marketing communications, with senior experience; fluency in English is essential, Mandarin desirable.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related.
• 5–7 years in marketing communications with 2–3 years in a senior/executive role.
• Proven experience in integrated marketing campaigns across digital and traditional channels.
• Strong knowledge of hospitality industry, hotel operations and guest experience.
• Proficiency with digital marketing tools and analytics software.
• Excellent written and verbal communication; able to craft compelling brand narratives.
• Strong project management and ability to manage multiple initiatives.
• Strategic thinking with translating objectives into plans.
• Demonstrated leadership and ability to develop teams.
• Canva, Adobe Creative Suite, WordPress, Wix experience.

Responsibilities

• Develop and execute marketing communications strategies aligned with objectives.
• Oversee creation and management of content across digital, print, social media and advertising.
• Lead planning and coordination of campaigns, seasonal initiatives and events.
• Manage relationships with agencies, vendors and media partners.
• Monitor market trends and competitor activities to identify opportunities.
• Coordinate with sales and operations to align messaging and customer experience.
• Oversee development and maintenance of brand guidelines and collateral.
• Analyze marketing performance metrics and ROI; provide improvements.
• Manage the marketing budget for optimal resource allocation.
• Lead and mentor junior marketing staff.

Skills

Marketing comms

Integrated campaigns

Brand storytelling

Strategic thinking

Project management

Leadership

Content creation

Analytics

English fluency

Mandarin helpful

Education

Bachelor's degree in Marketing/Commerce/Business

Tools

Canva

Adobe Creative Suite

WordPress

Wix

Job description

About the role

Swiss-Garden International Hotels, Resorts & Inns is seeking a Senior Executive Marcom to join our dynamic marketing and communications team. This is a full-time position based in Genting Highlands, Pahang, where you will play a pivotal role in driving our marketing communications strategy and elevating the brand presence of our properties across key markets. This role is integral to our business growth objectives and will provide strategic direction to our marketing initiatives, ensuring consistent and compelling brand messaging across all channels and touchpoints.

Key responsibilities

• Develop and execute comprehensive marketing communications strategies aligned with the hotel's business objectives and brand positioning
• Oversee the creation and management of marketing content across multiple channels including digital, print, social media and traditional advertising
• Lead the planning and coordination of promotional campaigns, seasonal initiatives and special events to drive occupancy and revenue
• Manage relationships with external agencies, vendors and media partners to ensure effective campaign delivery and cost efficiency
• Monitor market trends, competitor activities and consumer insights to identify opportunities for brand differentiation and market positioning
• Coordinate with sales, operations and other departments to ensure alignment of marketing messages and delivery of customer experience promises
• Oversee the development and maintenance of marketing materials, brand guidelines and collateral to ensure consistency across all communications
• Analyse marketing performance metrics and ROI to measure campaign effectiveness and provide recommendations for continuous improvement
• Manage the marketing budget and ensure optimal allocation of resources to achieve maximum impact
• Lead and mentor junior marketing staff, fostering a collaborative and creative team environment

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration or a related discipline
• Minimum 5-7 years' experience in marketing communications, with at least 2-3 years in a senior or executive level role
• Proven expertise in developing and executing integrated marketing campaigns across digital and traditional channels
• Strong knowledge of the hospitality industry, hotel operations and guest experience management
• Proficiency in digital marketing tools, social media platforms and marketing analytics software
• Excellent written and verbal communication skills with the ability to craft compelling brand narratives
• Strong project management capabilities and ability to manage multiple initiatives simultaneously
• Strategic thinking skills with the ability to translate business objectives into actionable marketing plans
• Demonstrated leadership experience with the ability to manage and develop teams
• Creative mindset with the ability to generate innovative ideas whilst maintaining brand consistency
• Fluency in English is essential; additional language proficiency (Mandarin) is highly desirable to effectively communicate with Mandarin-speaking clients and Mandarin online platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions
• Good command software such as Canva, Adobe creative suite, Wordpress, Wix etc
• Content creating and digital marketing management

About us

Swiss-Garden International Hotels, Resorts & Inns is a member of the OSK Group and represents a collection of distinctive hospitality properties designed to deliver exceptional guest experiences. With a commitment to combining Swiss hospitality standards with local charm and authenticity, our properties are recognised for their high-quality service, elegant design and commitment to guest satisfaction. We are dedicated to continuous innovation and excellence, creating memorable experiences for our guests whilst maintaining strong operational and financial performance across our portfolio.

What we offer

At Swiss-Garden International Hotels, Resorts & Inns, we believe in investing in our team members and fostering a supportive work environment. We offer competitive remuneration packages that reflect your experience and contribution. Our benefits include opportunities for professional development and career advancement within a growing hospitality organisation, access to our employee wellness programmes, and the chance to work within a diverse and inclusive team environment. We encourage a healthy work-life balance and provide a supportive workplace culture where creativity and innovation are valued. As part of the OSK Group, you will benefit from resources and opportunities available across a well-established corporate structure.