Director of Advertising Solutions

Tec-Do; Kuala Lumpur; On-site; MYR 240,000 - 360,000; Full time

Job summary

Tec-Do is seeking an experienced TikTok Ads lead to drive growth for international brands. You will oversee the agency operations team, shape ad strategies, and manage full-cycle optimization for top clients.

You will build partnerships with official representatives and DP partners, stay ahead of platform updates, and mentor a 5+ person team to raise performance and spend.

Qualifications

• 5+ years of hands-on TikTok Ads experience with agency ops or platform-side background preferred.
• Proven management of 5+ advertising professionals with team-building capabilities.
• Deep understanding of TikTok's product suite and platform algorithms.
• Experience serving international key accounts with annual ad spend > RMB 10 million.
• Data-driven mindset with familiarity with attribution tools and BI analytics.
• Existing partnerships with Ocean Engine, DP partners, or agencies like Youdao or Dayu Network preferred.
• Fluent in English to liaise with international clients and overseas teams.

Responsibilities

• Oversee daily management and goal-setting of the TikTok ad agency operations team to grow ad spend across international accounts.
• Develop advertising strategies, set up accounts, and manage full-cycle optimization for major clients.
• Establish partnerships with TikTok Ads reps, DP partners, and agencies to secure resources and policy advantages.
• Build and optimize the advertising SOP framework including testing, bidding, account structure, and data attribution.
• Lead and develop the agency operations team and build a talent pipeline.
• Stay updated on TikTok platform product updates and iterate internal playbooks with replicable methodologies.
• Collaborate with BD to participate in client proposals, resource coordination, and renewal negotiations.

Skills

TikTok Ads

Team leadership

Data analysis

English fluency

Tools

Appsflyer

Adjust

Kochava

BI analytics

Job description

1. Oversee the daily management and goal-setting of the TikTok ad agency operations team, driving sustained growth in ad spend scale and covering international key accounts and brand cross-border projects.

2. Develop advertising strategies, set up accounts, and manage full-cycle optimization for major clients (including brand clients, unbranded sellers, and semi-managed merchants), with a deep understanding of platform algorithm mechanisms.

3. Establish and maintain deep partnerships with TikTok Ads official representatives, DP partners, and leading industry agency partners to secure platform resources and policy advantages.

4. Build and optimize the advertising SOP framework, including creative testing strategies, bidding strategies, account structure guidelines, data attribution models, and more.

5. Lead and develop the agency operations team, build a talent pipeline, and enhance the team's overall account management and optimization capabilities.

6. Stay on top of TikTok platform product updates (e.g., Advantage+, PMAX) and rapidly iterate internal advertising playbooks, developing replicable methodologies.

7. Collaborate with the business development (BD) team to participate in key client proposals, resource coordination, and renewal negotiations, providing professional advertising expertise as a value-add.

Job Requirements

1. 5+ years of hands-on experience in TikTok Ads / TikTok for Business advertising, with a background in agency operations, DP (Distribution Partner), or platform-side roles preferred.

2. Proven management experience, having led a team of 5+ advertising professionals, with demonstrated capabilities in team building and motivation.

3. Deep understanding of TikTok's advertising product suite (In-Feed, TopView, Spark Ads, Shop Ads, etc.) and underlying platform algorithms.

4. Experience serving international key accounts, with the ability to independently drive advertising decisions for accounts with annual ad spend exceeding RMB 10 million.

5. Data-driven mindset, familiar with mainstream attribution tools (Appsflyer, Adjust, Kochava, etc.) and BI analytics methodologies.

6. Experience and existing partnerships with ByteDance's Ocean Engine, DP partners, or agencies such as Youdao or Dayu Network are highly preferred.

7. Fluent in English, with the ability to independently liaise with international clients and overseas platform teams.