Manager, Sales & Marketing (Digital Channel)

Hong Leong Bank; Malaysia; On-site; MYR 60,000 - 100,000; Full time

Job summary

Hong Leong Bank, based in Malaysia, seeks to drive sales growth through digital channels, optimize customer acquisition, and boost brand visibility in the auto loan segment. The role collaborates with key business partners to expand digital reach and improve conversion rates while aligning with regulatory guidelines.

The position focuses on leveraging digital tools and cross-functional strategies to enhance the customer journey, campaign performance, and overall digital sales performance in a

Responsibilities

• Dealer and Partner Digital Engagement: Promote adoption of digital sales tools among automotive marketplaces and dealers to expand reach
• Marketing campaigns with business partners to increase digital sales and monitor CPA
• Digital Sales & marketing Compliance: ensure all digital acquisition activities comply with regulatory and internal policies

Job description

If you are looking to excel and make a difference, take a closer look at us… Job Summary: This position is responsible for driving sales growth through digital channels, optimizing customer acquisition strategies, and enhancing brand visibility. The role leverages digital tools, sales, and marketing strategies with key business partners to increase digital sales conversions, particularly in the auto loan segment.

Key responsibilities

• 1. Dealer and Partner Digital Engagement.
  • - Promote the adoption of digital sales tools among automotive marketplaces and dealers to expand reach
  • - Build strategic alliances with automotive platforms to boost brand visibility and loan applications.
  • - Optimize end-to-end digital customer journeys to enhance user experience and increase conversion rates.
• 2. Marketing campaign
  • - Launch marketing campaigns with business partners to increase digital sales.
  • - Monitor and improve key performance metrics, including cost per acquisition (CPA).
  • - Analyze campaign performance and optimize for maximum ROI.
  • - Provide insights and recommendations to improve digital sales strategies.
  • - Monitor market trends and competitor digital strategies to stay ahead of industry developments.
• 3. Digital Sales & marketing Compliance
  • - Ensure all digital acquisition activities comply with regulatory and internal risk policies.
  • - Ensure digital marketing and onboarding adhere to financial industry guidelines.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers‑at‑the‑forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.