Digital Marketing Specialist (Google Ads)

SG ActivaMedia (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 56,000 - 78,000; Full time

Benefits offered by this job

Dental and Medical Claims

Long Service Award

Monthly Sports Activity

Work Life Balance

Nearby Public Transport

Job summary

SG ActivaMedia (M) Sdn Bhd in Malaysia is seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns across Google Ads and social platforms. You will analyze performance data to drive better results and collaborate with creative and web teams to build high-impact ads and landing pages.

The role requires a Diploma or Bachelor's degree in Business, Marketing, IT or equivalent, and a minimum of 2 years in digital marketing.

Qualifications

• Diploma or Bachelor's Degree in Business, Marketing, IT, Mass Communication or equivalent.
• At least 2 years of experience in digital marketing or a related role.
• Experience in a Digital Marketing Agency is a plus.
• Strong knowledge of Google Ads (SEM & SEO), social media platforms, and content creation.
• Proficient in using social media management and analytics tools.
• Excellent written and verbal communication skills in English; Mandarin proficiency is an advantage.
• Ability to work independently and as part of a team.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google Ads and social media campaigns.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign effectiveness.
• Assess campaign performance, investigate issues, and resolve underperforming ads, keywords, or funnels.
• Collaborate with creative and web development teams to design high-performing ads and landing pages.
• Develop reports on campaign performance, insights, and recommendations for clients and management.
• Identify upselling and cross-selling opportunities within existing client accounts.

Skills

Google Ads

Social media

Content creation

Education

Diploma

Bachelor's degree

Tools

Social media management tools

Analytics tools

Job description

Digital Marketing Specialist (GoogleAds)

As a Digital Marketing Specialist, you will manage and execute digital campaigns across social media and online platforms to increase brand visibility and generate leads. You will analyze campaign performance and optimize strategies to achieve better results.

Plan, execute, and manage digital marketing campaigns across Google Ads and social media campaigns.

Conduct keyword research, audience targeting, and competitor analysis to improve campaign effectiveness.

Assess campaign performance, investigate issues, and resolve underperforming ads, keywords, or funnels

Collaborate with creative and web development teams to design high-performing ads and landing pages.

Develop reports on campaign performance, insights, and recommendations for clients and management.

Identify upselling and cross-selling opportunities within existing client accounts.

Stay updated on Google Ads features, industry trends, and best practices in digital marketing and paid media.

Our Requirements:

Diploma, Bachelor's Degree in Business, Marketing, IT, Mass Communication or equivalent

At least 2 years of experience in digital marketing or a related role.

Experience in a Digital Marketing Agency is a plus.

Strong knowledge of Google Ads (SEM & SEO), social media platforms, and content creation.

Proficient in using social media management and analytics tools.

Excellent written and verbal communication skills in English; Mandarin proficiency is an advantage.

Ability to work independently and as part of a team

Career Growth: Opportunities for advancement

Dental and Medical Claims

Long Service Award

Monthly Sports Activity

Work Life Balance

Nearby Public Transport (Nearby KTM & LRT)

Dynamic Environment

Candidates are encouraged to include a portfolio showcasing relevant work

Only shortlisted candidates will be contacted