Google Ads Specialist

Nighthawk Enterprise; Kuala Lumpur; À distance; MYR 56 000 - 78 000; Plein temps

Résumé du poste

Tomo Digital, a Singapore-based digital marketing agency, is seeking a Google Ads Specialist for a full-time, fully remote role. The position welcomes candidates based in Malaysia and involves planning, executing and optimising Google Ads campaigns for clients to drive leads and ROI.

You'll develop skills in campaign management, performance analysis and landing page optimisation, with progression toward owning campaign strategy and performance recommendations.

Qualifications

• Prior digital marketing experience is not required.
• Strong written and spoken English.
• Open to fresh graduates but data-driven mindset is a plus.

Responsabilités

• Set up, manage, and optimise Google Ads campaigns for multiple clients.
• Conduct keyword research, manage search terms, refine ad copy and extensions, and improve Quality Scores.
• Write and refine ad copy, headlines, extensions and other campaign assets.
• Optimise bids, budgets, and bidding strategies to maximise performance and ROI.
• Set up and review conversion tracking to measure leads and campaign outcomes accurately.
• Monitor campaign data and proactively identify opportunities to improve CTR, conversion rates, and cost efficiency.
• Analyse landing pages and user behaviour to identify conversion barriers.
• Plan and support A/B tests on headlines, messaging, CTAs, forms, and page structure.
• Review landing pages used for paid traffic and recommend data-backed improvements.
• Coordinate with designers and developers to implement changes (content, UX, technical elements).
• Monitor Google Ads, Analytics, and conversion data to spot trends and issues.
• Provide clear, actionable recommendations to the project team.

Connaissances

Analytical mindset

Attention to detail

Data-driven

Independent work

Outils

Google Ads

Google Analytics

Google Tag Manager

Google Search Console

Description du poste

Tomo Digital is a Singapore-based digital marketing agency specialising in SEO, AI Search and Google Ads. We work with businesses to improve their visibility, generate opportunities and grow through search.

We are looking for a Google Ads Specialist to join our team.

Both experienced candidates and fresh graduates are welcome to apply. Prior experience are not required but will be an advantage.

We are looking for someone that is analytical, detailed-oriented, comfort with data and a genuine interest in performance marketing.

You will be developed in Google Ads campaign management, performance analysis and landing page optimisation, with the goal of developing the skills to independently manage and improve campaign performance.

This is a full-time, fully remote position, open to candidates based in Malaysia.

Role Summary

Collaborate closely with Account Managers, you will plan, execute and optimise executing Google Ads campaigns and landing pages for clients. Your work directly influences conversion rates, lead quality, and ROI. Success in this role means turning paid traffic into qualified leads through smart optimisation, rigorous testing, and data-driven iteration.

This role goes beyond setting up and managing ads. You will study campaign data, track leads, identify conversion barriers and improve the full journey from ad click to enquiry. You will also help plan landing-page content, write compelling conversion-focused copy, and run A/B tests to understand what drives better results.

Depending on your experience, as you develop in the role, you will progressively take greater ownership of the advertising campaign strategy, optimisation and performance recommendations.

Key Responsibilities

Set up, manage, and optimise Google Ads campaigns for multiple clients

Conduct keyword research, manage search terms, refine ad copy and extensions, and improve Quality Scores

Write and refine ad copy, headlines, extensions and other campaign assets

Optimise bids, budgets, and bidding strategies to maximise performance and ROI

Set up and review conversion tracking to measure leads and campaign outcomes accurately

Monitor campaign data and proactively identify opportunities to improve CTR, conversion rates, and cost efficiency

Analyse landing pages and user behaviour to identify conversion barriers

Plan and support A/B tests on headlines, messaging, CTAs, forms, and page structure

Review landing pages used for paid traffic and recommend data-backed improvements

Coordinate with designers and developers to implement changes (content, UX, technical elements)

Monitor Google Ads, Analytics, and conversion data to spot trends and issues

Provide clear, actionable recommendations to the project team

Who We Are Looking For

Prior digital marketing experience is not required. We are looking for someone who:

Is analytical and comfortable working with data

Has strong attention to detail and a commitment to high-quality execution

Takes ownership and responsibility for their work.

Is proactive and willing to ask questions, find answers and solve problems.

Is geniunely interested in learning Google Ads and developing strategic thinking.

Has strong written and spoken English.

Is comfortable working independently within a remote, cross-border team.

Good to Have

These are advantages, but not requirements:

Hands-on experience running or supporting Google Ads campaigns

Solid understanding of Google Ads fundamentals (keywords, campaign structure, ad copy, bidding, Quality Score, and optimisation)

Experience with conversion rate optimisation and A/B testing

Understanding of how landing page design, messaging, and user experience affect conversion rates

Work confidently with Google Ads, Google Analytics, Google Tag Manager, Google Search Console, and other SEO/CRO tools

A background in or exposure to digital marketing, SEO, Google Ads or related areas.

Working Arrangement

Full-time, fully remote position

Monday to Friday, 9.30 AM to 6.30 PM, inclusive of a one-hour lunch break

Open to candidates based in Malaysia

Work with a regional team across Singapore, Malaysia, Vietnam and Indonesia