Digital Marketing Specialist

TDCX Malaysia; Malaysia; Presencial; MYR 45.000 - 78.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical & social coverage

Flexible working arrangements

Career development & mentoring

Descripción de la vacante

TDCX Malaysia is seeking a dynamic Digital Marketing professional to plan and execute campaigns across Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, and SMM. You will develop multichannel strategies, measure ROI, and optimize spend with insights from data analysis.

Ideal candidates have a Diploma or Bachelor’s degree with 2+ years in digital marketing, familiarity with Tableau and SPSS, and strong reporting and English communication skills to support the market needs.

Formación

• Plan and execute digital campaigns across Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM.
• Develop and manage campaigns across channels and tools for email marketing, paid search, SEO, PPC, mobile ads.
• Measure performance against ROI/KPIs and report results.
• Identify insights to optimize spend and performance.
• Evaluate new technologies and provide thought leadership for adoption.
• Create landing pages and digital journeys with internal teams.

Responsabilidades

• Plan and execute digital campaigns across Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM.
• Develop and manage campaigns across channels and tools for email marketing, paid search, SEO, PPC, mobile ads.
• Measure and report performance against ROI and KPIs.
• Identify trends and optimize spend and performance based on insights.
• Evaluate emerging technologies and provide thought leadership for adoption.
• Create leads, landing pages, and digital journeys in collaboration with internal teams.

Conocimientos

PPC management

SEO/SEM

Data analysis

Tableau

SPSS

Reporting

English communication

Educación

Diploma/Bachelor’s degree in related field

Herramientas

Tableau

SPSS

Descripción del empleo

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world's most forward-thinking brands, and explore what's possible when human expertise meets technology. Together, we'll enable the future - starting with yours.

Top reasons to work with TDCX

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive work culture that enables your future
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

What is your mission?

• Plan and execute all Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital advertising campaigns.
• Develop and manage digital marketing campaigns across multiple channels utilizing appropriate tools and techniques for e-mail marketing, paid search, SEO, PPC, mobile advertising (including Apps), InMail Sponsored Content and social media.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize both spend and performance based on insights.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Create leads, landing sites, and digital journeys in collaboration with internal teams to optimize user experience
• Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

Who are we looking for?

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree in any related field.
• Preferable with 2 years of working experience in the related field is ideal for this position. However, fresh graduates are encouraged to apply.
• Experienced in managing PPC, SEO, SEM, SMM including Facebook, Instagram, Twitter, LinkedIn, LINE, WeChat and other online medium or mobile apps.
• Possesses strong analytical skills and experience of working with large volumes of data.
• Familiarity with Tableau and SPSS is an added advantage.
• Possesses excellent reporting skills with a proactive approach to business intelligence.
• Excellent verbal and written communication skills in English and the language of the supporting market

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX's smart, scalable approach - driven by innovation and operational precision - positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.