Digital Marketing Specialist

Private Advertiser; Kuala Lumpur; On-site; MYR 40,000 - 65,000; Full time

Job summary

Private Advertiser is seeking a digital marketing professional to plan and manage campaigns on Facebook, Instagram, TikTok, Google and other platforms, driving reach and lead generation.

You will create content and ads, optimise paid campaigns, monitor costs and ROAS, work with Customer Service/Sales to improve follow-up and conversions, analyse performance, and report results while exploring new channels.

Responsibilities

• Plan and manage campaigns on Facebook, Instagram, TikTok, Google and other platforms.
• Generate quality leads and increase customer enquiries through online advertising.
• Create and manage social media accounts, content, adverts and promotional materials.
• Manage and optimise paid advertising campaigns and monitor costs and results.
• Collaborate with Customer Service/Sales to improve lead follow-up and conversions.
• Monitor and analyse leads, cost per lead, conversion and sales results.
• Prepare regular marketing performance reports for management.
• Coordinate TikTok Live and other online promotional activities.
• Explore new digital channels and strategies to increase leads and sales.
• Ensure all digital marketing activities comply with company policies and regulations.

Job description

Plan and manage the Company's digital marketing campaigns on Facebook, Instagram, TikTok, Google and other relevant platforms.

Generate quality leads and increase customer enquiries through effective online advertising.

Create and manage social media accounts, content, advertisements and promotional materials.

Manage and optimise paid advertising campaigns and monitor advertising costs and results.

Work closely with the Customer Service/Sales team to improve lead follow-up and sales conversion.

Monitor and analyse leads, cost per lead, conversion and sales results.

Prepare regular marketing performance reports for management.

Manage and coordinate TikTok Live and other online promotional activities.

Explore new digital channels and strategies to increase leads and sales.

Ensure all digital marketing activities and advertisements comply with Company policies and applicable regulations.