Digital Marketing Manager

Pet Universe Sdn. Bhd.; Sungai Buloh; On-site; MYR 120,000 - 180,000; Full time

Job summary

Pet Universe Sdn Bhd in Malaysia is seeking a Digital Marketing Manager to develop and execute the company’s digital strategy. You will plan campaigns across social media, Google, the website and other channels, and oversee platforms like Facebook, Instagram, TikTok and Google Ads, driving brand awareness and leads.

The role requires a Bachelor’s degree and 4–6 years in digital marketing with supervisory experience, strong analytics, ROI focus, and proficiency in GA4, Google Search Console and

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications or related field.
• 4-6 years in digital marketing with 1-2 years in a supervisory/managerial role.
• Strong hands-on experience in Meta Ads, Google Ads and TikTok Ads.
• Good understanding of SEO, SEM, social media marketing and content marketing.
• Experience managing digital marketing budgets and campaign ROI.
• Strong analytical and reporting skills.
• Experience with Google Analytics/GA4, Google Search Console, Meta Business Suite/Ads Manager.
• Strong leadership and project management skills.
• Good written and verbal communication in English and Bahasa Malaysia.

Responsibilities

• Develop and execute the company's overall digital marketing strategy.
• Plan and manage campaigns across social media, Google, website and other channels.
• Manage and oversee Facebook, Instagram, TikTok, Google Ads and other platforms.
• Develop content strategies to increase brand awareness, engagement, leads and sales.
• Monitor and analyse campaign performance, traffic, leads, conversion and ROI.
• Manage monthly digital marketing budgets and advertising expenditure.
• Collaborate with creative/content team on marketing materials.
• Plan and manage social media calendars, campaigns and promotions.
• Conduct market, competitor and customer research.
• Manage SEO, SEM, email marketing and other digital initiatives.
• Identify new digital marketing opportunities and trends.
• Prepare monthly marketing performance reports for management.
• Lead and monitor the performance of the digital marketing team.
• Coordinate with Sales, E-commerce and Operations to achieve targets.

Skills

Meta Ads

Google Ads

TikTok Ads

SEO

SEM

Social Media Marketing

Content Marketing

Budget Management

Analytics

Leadership

Project Management

English

Bahasa Malaysia

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics/GA4

Google Search Console

Meta Business Suite/Ads Manager

Job description

Develop and execute the company's overall digital marketing strategy.

Plan and manage digital marketing campaigns across social media, Google, website and other digital channels.

Manage and oversee Facebook, Instagram, TikTok, Google Ads and other relevant platforms.

Develop content strategies to increase brand awareness, engagement, leads and sales.

Monitor and analyse campaign performance, traffic, leads, conversion and ROI.

Manage monthly digital marketing budgets and advertising expenditure.

Work closely with the creative/content team to develop marketing materials.

Plan and manage social media calendars, campaigns and promotional activities.

Conduct market, competitor and customer research.

Manage SEO, SEM, email marketing and other digital initiatives where applicable.

Identify new digital marketing opportunities and trends.

Prepare monthly marketing performance reports for management.

Lead and monitor the performance of the digital marketing team.

Coordinate with Sales, E-commerce and Operations teams to achieve business targets.

Requirements

Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or related field.

Minimum 4-6 years of experience in digital marketing, preferably with 1-2 years in a supervisory/managerial role.

Strong hands-on experience in Meta Ads, Google Ads and TikTok Ads.

Good understanding of SEO, SEM, social media marketing and content marketing.

Experience managing digital marketing budgets and campaign ROI.

Strong analytical and reporting skills.

Experience with Google Analytics/GA4, Google Search Console, Meta Business Suite/Ads Manager is an advantage.

Strong leadership and project management skills.

Good written and verbal communication skills in English and Bahasa Malaysia.

Creative, commercially minded and results-oriented.

Pet Universe Sdn Bhd is an integrated pet care group committed to providing comprehensive and professional solutions for pets and pet owners. The Group operates four subsidiaries: Pet Universe Nourish (M) Sdn Bhd, offering quality pet nutrition and products; Pet Universe Hotel and Grooming Services Sdn Bhd, delivering boarding and grooming services; Pet Universe International Grooming Academy Sdn Bhd, specialising in professional grooming education and certification; and Pet Universe Veterinary Medical Centre Sdn Bhd, providing veterinary and medical care. Pet Universe fosters a collaborative work environment focused on care, expertise, and continuous growth.

Pet Universe Sdn Bhd is an integrated pet care group committed to providing comprehensive and professional solutions for pets and pet owners. The Group operates four subsidiaries: Pet Universe Nourish (M) Sdn Bhd, offering quality pet nutrition and products; Pet Universe Hotel and Grooming Services Sdn Bhd, delivering boarding and grooming services; Pet Universe International Grooming Academy Sdn Bhd, specialising in professional grooming education and certification; and Pet Universe Veterinary Medical Centre Sdn Bhd, providing veterinary and medical care. Pet Universe fosters a collaborative work environment focused on care, expertise, and continuous growth.

What can I earn as a Digital Marketing Manager