Digital Marketing Executive | SME | 3D Printing

Career Horizons; Kuala Lumpur; Sur place; MYR 28 000 - 47 000; Plein temps

Résumé du poste

Career Horizons is seeking a hands-on Marketing Executive to plan and execute campaigns for 3D printers, filament, accessories and beginner workshops, with a focus on growing consumer sales. You will shoot and edit content, manage REDnote presence in Chinese, and create captions for platforms like REDnote, TikTok, Instagram, Facebook, WhatsApp and our website.

Proficiency in Bahasa Malaysia and English is required.

Qualifications

• 1–3 years in consumer marketing, digital campaigns or ecommerce.
• English and Bahasa Malaysia proficiency.
• Able to independently shoot and edit social content.

Responsabilités

• Plan and execute campaigns with audiences, offers, budgets, timelines, and sales targets.
• Develop product bundles and promotions to attract new customers and encourage repeat purchases.
• Plan, shoot and edit photos and short videos, including product demos, tutorials and customer stories.
• Grow REDnote’s presence with Chinese-language content and campaigns.
• Create campaign content for REDnote, TikTok, Instagram, Facebook, WhatsApp and our website.
• Write engaging captions, video hooks and calls to action.
• Manage and optimize paid advertising within approved budgets.
• Collaborate with sales to improve enquiry follow-up and conversions.
• Track spending, sales, CAC and profitability and recommend improvements.

Connaissances

Campaign planning

Digital marketing

Content creation

Video editing

Chinese language

CapCut

Canva

Social media ads

Budget management

Analytics

Outils

CapCut

Canva

Description du poste

We are looking for a hands-on Marketing Executive to plan and execute campaigns that grow our consumer sales, particularly for 3D printers, filament, accessories and beginner workshops.

You will also shoot and edit campaign content. A key priority is growing our Xiaohongshu (REDnote) presence to reach Chinese-speaking customers.

Key responsibilities

• Plan and execute campaigns with clear audiences, offers, budgets, timelines
  and sales targets.


• Develop product bundles, seasonal promotions and campaigns that attract new
  customers and encourage repeat purchases.


• Plan, shoot and edit photos and short videos, including product
  demonstrations, tutorials, customer stories and promotional content.


• Build our REDnote’s presence through relevant Chinese-language content
  and campaigns.


• Create and adapt campaign content for REDnote, TikTok, Instagram, Facebook,
  WhatsApp and our website.


• Write engaging captions, video hooks and calls to action.


• Manage and optimize paid advertising within approved budgets.


• Work with the sales team to improve enquiry follow-up and purchase conversion.


• Track campaign spending, sales, customer acquisition costs and profitability,
  and recommend improvements.

Requirements

• Preferably 1–3 years of experience in consumer marketing, digital campaigns or
  e-commerce.


• Mandarin proficiency preferred, especially reading and writing Chinese for
  REDnote content and communicating with Chinese-speaking customers.


• Familiarity with REDnote’s content style and audience is a strong advantage.


• Able to independently shoot and edit social media content, using a
  smartphone or camera.


• Proficient in CapCut, Canva or similar tools, with an understanding of framing,
  lighting, audio, subtitles and pacing.


• Hands-on experience with Meta Ads or TikTok Ads.


• Good copywriting, planning and coordination skills.


• Comfortable working with budgets, sales data and campaign metrics.


• Working proficiency in Bahasa Malaysia and English.


• Interest in technology and 3D printing; product training will be provided.