Digital Marketing Executive / Senior Digital Marketing Executive

iFAST Capital Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

iFAST Capital Sdn. Bhd. is seeking a Digital Marketing Executive to plan and execute campaigns that grow iFAST Pay’s brand and drive customer activation and transactions.

You will manage social media, website content and digital ads, create engaging content, and partner with FSMOne Marketing, Product Development and Operations to ensure a cohesive customer experience.

The ideal candidate has 2–4 years in digital marketing, strong analytics and familiarity with Meta/Google ads and analytics tools.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business or related field.
• 2–4 years of relevant digital marketing, social media management or campaign execution experience.
• Experience managing social media, digital advertising and content creation.
• Familiar with Meta Ads Manager, Google Ads, Google Analytics and similar tools.
• Creative and able to develop engaging ideas for diverse customer segments.
• Strong communication, writing and coordination across teams.
• Analytical mindset to monitor performance and suggest improvements.
• Self-motivated and comfortable in a fast-paced environment.
• Fintech, digital payments experience is a plus; basic video editing or design skills are advantageous.

Responsibilities

• Plan and execute digital marketing strategies and campaigns to build iFAST Pay's brand awareness and drive customer acquisition and usage.
• Manage iFAST Pay's digital channels including social media, website content and online advertising.
• Develop engaging content and promotional materials for campaigns.
• Plan, execute and optimise ads across Meta, Google, TikTok and other channels.
• Coordinate with internal teams to ensure consistent customer experiences.
• Monitor campaign performance and provide insights for improvement.
• Conduct market research and monitor fintech trends to identify opportunities.
• Coordinate with external agencies and vendors for timely delivery.
• Ensure communications comply with regulatory requirements and brand guidelines.

Skills

Digital marketing

Social media management

Marketing campaign execution

Content creation

Video editing

Analytical mindset

Education

Diploma in Marketing

Bachelor's Degree in Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Digital Marketing Executive / Senior Digital Marketing Executive

Plan and execute digital marketing strategies and campaigns to build iFAST Pay's brand awareness, drive customer acquisition, product adoption and transaction usage.

Manage iFAST Pay's digital marketing channels, including social media platforms, website content, digital advertising and other online communication channels.

Develop creative and engaging content, including social media posts, short videos, promotional materials and digital campaigns to promote iFAST Pay's products and services.

Plan, execute and optimise digital advertising campaigns across platforms such as Meta, Google, TikTok and other relevant channels to maximise marketing effectiveness.

Develop and implement promotional campaigns, rewards programmes and customer engagement initiatives to encourage account activation, card usage and repeat transactions.

Work closely with FSMOne Marketing, Product Development, Business Development and Operations teams to ensure effective marketing execution and a consistent customer experience.

Monitor marketing campaign performance, customer acquisition, activation and engagement metrics, and provide insights and recommendations for continuous improvement.

Conduct market research, competitor analysis and monitor emerging trends in fintech, digital payments and consumer behaviour to identify new marketing opportunities.

Coordinate with external creative agencies, digital marketing partners, content creators and vendors to ensure timely delivery of marketing campaigns and materials.

Ensure all marketing communications and promotional activities comply with relevant regulatory requirements, internal policies and brand guidelines.

Support product launches, events, partnerships and other brand-building initiatives to strengthen iFAST Pay's market presence.

Undertake other marketing-related assignments and ad-hoc duties as assigned.

Qualification Requirements :

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field.

Preferably 2–4 years of relevant experience in digital marketing, social media management or marketing campaign execution.

Experience in managing social media platforms, digital advertising and content creation.

Familiarity with Meta Ads Manager, Google Ads, Google Analytics and other digital marketing tools.

Creative, resourceful and able to develop engaging marketing ideas that appeal to different customer segments.

Good communication, writing and coordination skills, with the ability to work across different teams.

Analytical mindset with the ability to monitor campaign performance and recommend improvements.

Self‑motivated, hands‑on and comfortable working in a fast‑paced environment.

Experience in fintech, financial services, digital payments or consumer‑focused products would be an added advantage.

Basic video editing, graphic design or content creation skills would be an added advantage.

Note:Job responsibilities / requirements are representative and are not intended to be a detailed list. Other tasks/abilities may be required of the incumbent, relative to the specific assignment.

All applications will be treated in strict confidence. We regret that only shortlisted applicants will be notified.

iFAST Capital Sdn. Bhd. is a part of iFAST Corporation Ltd (“iFAST Corp”), one of Asia’s largest listed wealth management fintech platform headquartered in Singapore, providing a comprehensive range of investment solutions and services to financial advisory firms, financial institutions, banks, multinational companies, as well as retail and high net worth investors Asia powered by our in‑house IT system.

Further, iFAST Fintech Solutions business division has been established to capture the business opportunities and provide innovative fintech solutions to our institutional clients.

For more information, please visit to www.ifastcorp.com ; www.ifastcapital.com.my ; or www.fsmone.com.my.

iFAST Capital Sdn. Bhd. is a part of iFAST Corporation Ltd (“iFAST Corp”), one of Asia’s largest listed wealth management fintech platform headquartered in Singapore, providing a comprehensive range of investment solutions and services to financial advisory firms, financial institutions, banks, multinational companies, as well as retail and high net worth investors Asia powered by our in‑house IT system.

Further, iFAST Fintech Solutions business division has been established to capture the business opportunities and provide innovative fintech solutions to our institutional clients.

For more information, please visit to www.ifastcorp.com ; www.ifastcapital.com.my ; or www.fsmone.com.my.